Advocacy
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Advocacy (Workshops)
https://clgcampus.base.ai/forums/forum/advocacy-forum/This includes a series of webinars, presentations and other lessons about Advocacy Discuss this course with peers and experts in our Advocacy Discussion Forum!
Customer Advocacy Journey Map
This template was provided by HubSpot.
Luis González: Starting & scaling your advocacy program
Luis discusses how to approach starting and scaling a customer advocacy program. Luis leads global customer advocacy at Alteryx, the home of the Innovator and…
Measuring the ROI of Customer Marketing & Advocacy
As 2022 comes closer to an end, I can’t help but reflect on my New Year’s resolution I made 11 months ago – Create a…
Barbara Thomas (BT): The Triad Engagement Ecosystem: customers, partners and employees
Barbara Thomas, known as BT, joins us to discuss her Triad Engagement Ecosystem, which states that companies should take a holistic approach towards advocacy, linking together…
Minimum Viable Advocacy Program (Template)
This template was provided by HubSpot
Kristen Engelhardt: How advocacy and community work together
Kristen Engelhardt, SVP Community & Learning at Automation Anywhere and former Salesforce rock star, discusses how Community and Advocacy work together.
Alison Bukowski: Where should advocacy sit in your company
Alison and the Base team discuss where Advocacy how where advocacy sits in your organization can impact business outcomes and customer interactions. A Top25 Customer…
Level 3 – Customer Advocacy Management & Strategy (Referential)
Level 3 – Customer Advocacy Management & Strategy A critical analysis of the tools and strategies necessary to sustain program performance and promote program growth,…
Why Customer Marketing & Advocacy Programs Struggle to Scale Effectively
“We’ve got this whole customer marketing & advocacy thing figured out” said very few Customer Marketing & Advocacy practitioners, ever. If you know…
Building Customer Advocacy Programs with your Internal Teams
This podcasts is with Nathalie Bar, head of Head of Customer Advocacy and Global Campaigns at Temenos
Advocacy: It’s about the individual and the company (or the account)
Lets talk Customer Advocacy – When it comes to Customer Advocates, we often think about marketing to and partnering with an individual (it is about…
Level 1 – Introduction to Customer Advocacy (Referential)
A deep dive into the principles that shape and define every customer advocacy program, this course provides students an opportunity to learn and apply the…
Launching a Customer Advocacy Program: Tone of Voice
By Irwin Hipsman This post covers the plumbing or data integrity of contacts and customers. This is the foundation of your advocacy program. Â Another set…
Customer Advocacy in Practice Certification: Module 1 – Business Impact
CAP certification gives customer marketing & advocacy professionals an edge, with best practices and ideas for next gen advocacy programs. Date and time: Mon, Feb…
Level 2 – Customer Advocacy Program Delivery Essentials (Referential)
Level 2 – Customer Advocacy Program Delivery Essentials This course delves into the intricacies of effectively managing a sub-team of customer advocacy professionals and overseeing…
