Showing results for ‘Advocacy’
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Why Customer Marketing & Advocacy Programs Struggle to Scale Effectively
“We’ve got this whole customer marketing & advocacy thing figured out” said very few Customer Marketing & Advocacy practitioners, ever. If you know… -
Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller
This article was written by @Mik – a member of the CLG Campus Crew The year is coming to a close and in the… -
Advocacy: It’s about the individual and the company (or the account)
Lets talk Customer Advocacy – When it comes to Customer Advocates, we often think about marketing to and partnering with an individual (it is about… -
Launching an Advocacy Program Reach vs. Relationship
In May, I presented at Gainsights’s Pulse conference which drew 4,000+ Customer Success professionals to Oakland. They asked me to speak about the first two years… -
Launching a Customer Advocacy Program: Tone of Voice
By Irwin Hipsman This post covers the plumbing or data integrity of contacts and customers. This is the foundation of your advocacy program. Another set… -
Online Communities and Customer Success: A Match Made in Heaven
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Customer success is a top priority for organizations in today’s business landscape. With the advent… -
The Importance of Customer Marketing During this Tough Last Quarter of the Year
This article was written by @Mik – a member of the CLG Campus Crew … or really during any economic climate and any… -
Sales, Meet Customer Marketing
This article was written by @Mik – a member of the CLG Campus Crew “What is customer marketing?”… said a seller once upon a… -
Getting Buy-in… to Buy.
This article was written by @Mik – a member of the CLG Campus Crew To buy, you must sell. Whether it’s selling yourself or others,… -
The Power of Community Metrics for Data-Driven Storytelling
This content was provided by Chris Detzel. This originally appeared at Chris’ website. As we move deeper into the digital age, online communities have become an integral part… -
Customer Advisory Boards: A Win-Win for Companies and Customers
This content was provided by Chris Detzel. This originally appeared at Chris’ website. A product customer advisory board (CAB) is a group of customers who have been… -
How do I select Customers for my Customer Advisory Boards
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How to Increase Online Community Engagement: Strategy and Tactics
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Engagement, Webinars, Content- Oh My! Strategies to Grow a New Online Community The Peers Over Beers podcast… -
The Power of Internal Advocates
By Irwin Hipsman External advocates are very, very important as they will participate in public acts of advocacy (i.e. quotes, videos, use cases…). However, not…
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