CABs (Customer Advisory Boards)
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Stakeholder engagement for Customer Advisory Board (CAB) programs (Multiple-Templates)
@KMB — A Base advisor, provided these templates to the CLG Campus. 1.Framework for presenting to C-Level 2.Steering Committee recommendations This framework…
Survey questions that they ask net new CAB members before their first meeting? (How-Tos)
An example of a CAB “profile” document or survey questions that they ask net new CAB members before their first meeting? What motivated you to…
Kalina Bryant: Integrating CABs, Advocacy and Community into a CLG Strategy
Kalina shares lessons learned from developing customer facing programs for enterprise companies. She discusses Customer Advisory Boards, Advocacy and Communities.
The Benefits and Best Practices of Customer Advisory Boards
This content was provided by Chris Detzel. This originally appeared at Chris’ website. A product Customer Advisory Board (CAB) is like having your own personal team of trusted…
Best Practices for Recruiting Customer Advisory Board Members
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Customer Advisory Boards (CABs) can provide tremendous value to companies by enabling them to gather…
Example: Customer Advisory Board Charter (Template)
Below is a high level example of a CAB Charter Purpose or Mission Statement The purpose of the Customer Advisor Board (CAB) is to provide…
How do I select Customers for my Customer Advisory Boards
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Voice of the Customer (How-tos)
This post was originally on LinkedIn – And was written by Kevin Lau. Voice of the Customer (VoC)- how can you use it effectively to…
Base Customer Workshop: Launching a Customer Advisory Board with Kalina Bryant
Join us for an amazing hands-on learning opportunity! Customer Advisory Boards (CABs) are a cornerstone program in Customer Marketing, and one that requires planning and…
Customer Advisory Boards (Course)
Enjoy your Course.
Feel free to participate in a CAB Study Group. Jo…
How-Tos-Main
Simple How-Tos — To get you started in key areas of the business. Some How-Tos will be from Templates, Webinars and other areas of site…
Learning Paths
Learning paths Pick your adventure Get started on one of the learning paths Customer Led Growth Learn about the Future of Customer-Led Growth (Video) Learn…
Templates
Building a Business Case for an Customer Advocacy Program (Template) Read More Stakeholder engagement for Customer Advisory Board (CAB) programs (Multiple-Templates) Read More Tracking your…
How to organize a customer advisory board? (How-tos)
Someone asked me today — I mentioned to them that there’s no one-size-fits-all answer to this question, as the best way to organize a customer…
Customer Advisory Boards: A Win-Win for Companies and Customers
This content was provided by Chris Detzel. This originally appeared at Chris’ website. A product customer advisory board (CAB) is a group of customers who have been…
Academy
Welcome to the Academy Courses Search All Courses15 My Courses15 AlphabeticalNewly CreatedMy Progress All CategoriesAdvocacyBase CustomersCustomer ReviewsObsessionWelcome – CLG Campus All InstructorsDean WilderThe Base Team…
