Showing results for ‘advocacy’
-
Why Customer Marketing & Advocacy Programs Struggle to Scale Effectively
“We’ve got this whole customer marketing & advocacy thing figured out” said very few Customer Marketing & Advocacy practitioners, ever. If you know… -
Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller
This article was written by @Mik – a member of the CLG Campus Crew The year is coming to a close and in the… -
Advocacy: It’s about the individual and the company (or the account)
Lets talk Customer Advocacy – When it comes to Customer Advocates, we often think about marketing to and partnering with an individual (it is about… -
Launching an Advocacy Program Reach vs. Relationship
In May, I presented at Gainsights’s Pulse conference which drew 4,000+ Customer Success professionals to Oakland. They asked me to speak about the first two years… -
Launching a Customer Advocacy Program: Tone of Voice
By Irwin Hipsman This post covers the plumbing or data integrity of contacts and customers. This is the foundation of your advocacy program. Another set… -
Online Communities and Customer Success: A Match Made in Heaven
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Customer success is a top priority for organizations in today’s business landscape. With the advent… -
The Importance of Customer Marketing During this Tough Last Quarter of the Year
This article was written by @Mik – a member of the CLG Campus Crew … or really during any economic climate and any… -
Sales, Meet Customer Marketing
This article was written by @Mik – a member of the CLG Campus Crew “What is customer marketing?”… said a seller once upon a… -
Getting Buy-in… to Buy.
This article was written by @Mik – a member of the CLG Campus Crew To buy, you must sell. Whether it’s selling yourself or others,… -
The Power of Community Metrics for Data-Driven Storytelling
This content was provided by Chris Detzel. This originally appeared at Chris’ website. As we move deeper into the digital age, online communities have become an integral part… -
Customer Advisory Boards: A Win-Win for Companies and Customers
This content was provided by Chris Detzel. This originally appeared at Chris’ website. A product customer advisory board (CAB) is a group of customers who have been… -
How do I select Customers for my Customer Advisory Boards
Sorry, but you do not have permission to view this content. -
How to Increase Online Community Engagement: Strategy and Tactics
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Engagement, Webinars, Content- Oh My! Strategies to Grow a New Online Community The Peers Over Beers podcast… -
The Power of Internal Advocates
By Irwin Hipsman External advocates are very, very important as they will participate in public acts of advocacy (i.e. quotes, videos, use cases…). However, not…
Expert Tips
14 results
Viewing 1 – 14 of 14 results
