Showing results for ‘advocacy’
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Advocacy: It’s about the individual and the company (or the account)
Lets talk Customer Advocacy – When it comes to Customer Advocates, we often think about marketing to and partnering with an individual (it is about… -
Launching an Advocacy Program Reach vs. Relationship
In May, I presented at Gainsights’s Pulse conference which drew 4,000+ Customer Success professionals to Oakland. They asked me to speak about the first two years… -
Launching a Customer Advocacy Program: Tone of Voice
By Irwin Hipsman This post covers the plumbing or data integrity of contacts and customers. This is the foundation of your advocacy program. Â Another set… -
The Power of Internal Advocates
By Irwin Hipsman External advocates are very, very important as they will participate in public acts of advocacy (i.e. quotes, videos, use cases…). However, not…
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