Showing results for ‘customer marketing’
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Creating a B2B Customer Reference Program To Boost Deal Efficiency, Deliver Measurable Rev Impact
Referencing For Impact: Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Has Measurable Revenue Impact As a Customer Marketer or Reference Program… -
Celebrating Women’s Week Some More (Newsletter 14)
The CLG Campus has been live for 77 business days, 112 days total. But who’s counting? 🙂 We have over 300 pieces of content –… -
Celebrating Women’s History Month and Recognizing the great female leaders on Campus (Newsletter 12)
In honor of Women’s History Month, this week I read: Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brené Brown which focuses on… -
ABM – How to approach it.
Lessons learned from FullFunnel.com I. Right fit: Before diving into ABM strategy development, go through this ABM-fit checklist and evaluate your readiness to launch ABM.… -
Cisco’s Strategy to Attract the Self Serve Buyer with Rebecca Stone, SVP and CMO – TrustRadius Talks (Webinar)
In this Trust Talk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Rebecca to discuss how Cisco uses the voice of the customer in… -
How Druva is Transforming Marketing to Align with the Modern Buyer’s Journey with Ash Parikh – TrustRadius Talks (Webinar)
Featuring Ash Parikh, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer… -
How Checkout.com Leverages Social Proof Throughout Their Marketing Efforts Why Checkout.com Saturates the Market with Customer Proof with Leela Srinivasan )TrustRadius Talks (Webinar)
Featuring Leela Srinivasan, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer… -
You Are The Champion: Using Your CMA Super-powers to Unlock a Super-Career Path (Webinar)
The skills you develop as a Customer Marketer can – and should – be put to work to unlock your own professional growth. Despite current… -
Salute to Woman’s History Month — and other CLG Campus activities (Newsletter 11)
Originally Published on March 6th, 2023. It’s March– It’s almost spring time!! And it is Women’s History Month. Yesterday, I was at my 13 year-old… -
Customer Reviews & References – Words of Wisdom by Andrew Sevillia
The 10 Best Software Review Sites was written by @Joe from B2B Saas Reviews. Views on Reviews is a series of interviews with B2B SaaS… -
Customer Journey – Expansion (MeetUp / Office Hours)
This MeetUp was organized by Rachel Ward. Topics Discussed: Customer Journeys How many customer journey maps do you need? How do customer journeys and customer… -
New Courses, Workshops and more (Newsletter 8)
Campus Members: I spent President’s Weekend playing soccer with my son and dancing with my daughter. My daughter also asked me if we could do a… -
Free Agents and Lots of Events (Newsletter 7 — February 13th, 2023)
Because I am such a fun guy, I am writing this week’s newsletter while watching the SuperBowl. While I love watching the game, like many… -
New: Free Agent Area, Templates and other content (Newsletter 6)
Hope everyone is staying warm and dry. I know several parts of the world are being hit by cold weather, but I am worried about… -
How-Tos-Main
Simple How-Tos — To get you started in key areas of the business.Some How-Tos will be from Templates, Webinars and other areas of site How…
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