Showing results for ‘customer marketing’

This templates was created by Harikrishna, a customer marketing and advocacy professional, currently works at Chargebee. He’s passionate about all things customer love and loyalty,…

This was written by Eran Livneh, aka @GrowthGuy  I’ve been helping companies get started with Account-based Marketing for over twenty years, way before it was…

This content was written by Lizzie Davy and was loaned to the CLG Campus by @Joe who owns and manages B2BSaasReviews. Choosing the right online…

This was provided by TrustRadius 2022’s leap to trusted sources and self-service The B2B Buying Disconnect is TrustRadius’ annual research report that tracks year-over-year changes …

TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.…

Featuring David Coates, Director of Customer Marketing, and Scott Buchanan, CMO, of Forter. TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture…

Featuring Eric Olson, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer…

Recently, I was asked about how ABM can be part of #customerledgrowth . Note that most of what I learned is from Jon Miller. We worked together at Adobe…

2023 TOP100 Influencers & Strategists in Customer Marketing is LIVE!!! Nominate someone great before January 13th!!! We kicked off the year by launching the annual TOP100 Influencers…

CommunityCommunity – Part of Customer-Led Growth ExperienceBelow is a list of resources to help you design, launch, manage and scale your Online CommunityAbout the Community…

Happy 2023 Hope you had a great holiday. Although I spent my time off recovering from that nasty flu/bug that has been going around, I…

There are a few key metrics you can use to determine if a customer newsletter is successful: Open rate: This is the percentage of people…

How to Track Customer References Use a Customer Marketing Automation Platform or reference manage tool. These allow you to  easily collect, organize, and manage customer…

Written by Professor @Joe about @Alison    Views on Reviews is a series of interviews with B2B SaaS professionals who provide a real-world perspective on…

Back in 2009, Francois Gossieaux interviewed about Community for Social Media Today. In the article, I talked about Community being a center of excellence. In…

How to design a customer reference program A customer reference program is a way for companies to use their satisfied customers as advocates for their…

Using the VoC to Elevate Digital Discoverability and Drive Sales A recent survey of 304 U.S. technology buyers, 101 sellers, and 103 marketers, conducted by…

Using account intelligence to align GTM with customer experience “Traditional account-based marketing (ABM) didn’t feel very customer centric,” says Jon Miller, Chief Marketing Officer at…

Miro’s Approach to Marketing and Customer Experience In this TrustTalk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Miro’s Chief Marketing Officer Paul D’Arcy…

The Campus Crew will continue to update this document during Q4 2022 and Q1 2023: Google: Top digital marketing trends and predictions for 2023 Adobe…