Showing results for ‘customer marketing’
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Key Pillars for Starting a Customer Marketing Function
This podcast is with Katlin Hess, Director of Customer Marketing at G2. Kaitlin also teaches on the CLG Campus. Check out her course: Leveraging Reviews… -
Starting and Scaling Customer Marketing Programs
This podcast is with Liz Oseguera, who heads up Global Customer Marketing at Airtable. -
Applying Demand Gen Principles to Customer Marketing
This podcast is with Anastasia Pavlova. -
How Salesforce Approaches Customer Marketing
Hrishi Kulkarni spent several years working with others to build out Salesforce’s Customer Marketing prorams. -
How Customer Marketing and Customer Success Work Together
Rod Cherkas is the CEO and founder of HelloCC0, and author of the upcoming book The Chief Customer Officer Playbook. -
The changing landscape of Customer Marketing
Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing. -
A new framework for CLG and CX
Asha May leverages her years of experience in customer marketing and customer success to discuss how to launch a CLG program. -
Jeremiah Owyang: Web3’s impact on Advocacy and Community
Jeremiah Owyang, the CMO of RLY Network Association, investor and advisor, discusses the importance of Web3 for Advocacy, Community and Customer Marketing Leaders. -
Joe Kevens: A deep dive in B2B Customer Reviews
Joe Kevens discusses how to approach B2B Customer Reviews. This podcast is ideal for the customer marketing trying to get started with User Reviews. -
Alison Bukowski: Where should advocacy sit in your company
Alison and the Base team discuss where Advocacy how where advocacy sits in your organization can impact business outcomes and customer interactions. A Top25 Customer…
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