Showing results for ‘customer marketing’
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Office Hours Recording – Managing a Customer Marketing Team of 1 person – Winter 2023
Recording off Office Hours led by @KristineK0 topics -
Refresher on the Past, Present and Future Customer Marketing
Many people are talking about Community these days. In some cases, they are talking about…0 topics -
How to Build and Structure a Team Around Customer Marketing Goals (Jane Menyo, Head of Customer Marketing & Nisha Baxi, Community – Gong)
This case study highlights how Gong’s Customer Marketing and Community leaders work closely…0 topics -
How a Personal Brand Drives Real Revenue and Retention (Nick Bennett, Director of Customer Marketing – Alyce)
Personal branding—you’ve seen it all over LinkedIn. But can personal branding help you a…0 topics -
Customer Marketing Cartography: Mapping Product-Led Engagement To Optimize The Member Lifecycle ( Nicole Smith Team Lead, Customer Marketing & Integrated Programs – MURAL)
In this session, you’ll hear how Nicole Smith, team lead of customer marketing at MURAL, i…0 topics -
An Inside Look at Lessons I learned from Building Two Customer Marketing Teams (Daniel Palay, Team Leader, Customer Marketing & Community – Grafana Labs)
As a new customer & community marketer, you may be staring into a void that your company…0 topics -
Storytelling for Business Growth (Tim Newborn, Global Customer Marketing & Advocacy Manager – Invision)
No one will question the power of storytelling. Stories deeply influence all that we do.…0 topics -
Navigating the Relationship Between Community and Advocacy (Bridget Heaton, Customer Marketing Lead – Slack) B2B Communities
How do you define the relationship between Community and Advocacy? It can be complicated,…0 topics -
Elevate Your Customer Marketing To Strategically Drive Growth (Laura Ramos, VP, Principal Analyst – Forrester Research)
Fundamental changes in B2B buyer behavior and business models now make engaging and growing…0 topics -
Customer Marketing Across the Lifecycle
Let’s take a look at how our Customer Marketing programs map to the customer lifecycle. …0 topics -
Foundations of Customer Marketing: Final Exam Requirements
Congratulations on completing the Foundations of Customer Marketing Course! 🎉 You’re ju…0 topics -
Assess Your Customer Marketing Maturity
It’s never too early to start thinking about your Customer Marketing team’s maturity and…0 topics -
Creating a Customer Marketing Roadmap
Prefer to learn by reading—or like to read and listen at the same time? Download the t…0 topics -
Handout: Customer Marketing Programs Explained
Want a recap of each type of Customer Marketing program and activities that go along with…0 topics -
An Integrated Approach to Customer Marketing
Dig into why Customer Marketing needs to take an integrated approach. Prefer to read,…0 topics -
What is Customer Marketing?
What is Customer Marketing? While it has taken a lot of different shapes and forms, here’s…0 topics -
Why is Customer Marketing Important?
Let’s get on the same page about why Customer Marketing is important. Prefer to read,…0 topics -
Introduction to Foundations of Customer Marketing
Prefer to read, rather than listen? Download the transcript!0 topics
Lessons
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