Showing results for ‘customer marketing’
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Why Customer Marketing & Advocacy Programs Struggle to Scale Effectively
“We’ve got this whole customer marketing & advocacy thing figured out” said very few Customer Marketing & Advocacy practitioners, ever. If you know… -
The Importance of Customer Marketing During this Tough Last Quarter of the Year
This article was written by @Mik – a member of the CLG Campus Crew … or really during any economic climate and any… -
Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller
This article was written by @Mik – a member of the CLG Campus Crew The year is coming to a close and in the… -
Sales, Meet Customer Marketing
This article was written by @Mik – a member of the CLG Campus Crew “What is customer marketing?”… said a seller once upon a… -
Why does Customer Marketing struggle with Publicity Clauses?
By Irwin Hipsman If you are the first Customer Marketing person at your company, it is important to build a foundation for enhancing your current… -
Here are 6 stages of full-funnel B2B marketing
I wish marketing influencers stopped selling their approach as the ultimate one. Demand gen works. SEO works. ABM works. Content works. PR works. Keep in… -
Revolutionizing Online Community Platforms with AI and ChatGPT
This content was provided by Chris Detzel. This originally appeared at Chris’ website. I hear it and live it on a daily basis. The Community Platform industry is… -
Getting Buy-in… to Buy.
This article was written by @Mik – a member of the CLG Campus Crew To buy, you must sell. Whether it’s selling yourself or others,… -
The Power of Community Metrics for Data-Driven Storytelling
This content was provided by Chris Detzel. This originally appeared at Chris’ website. As we move deeper into the digital age, online communities have become an integral part… -
How do I select Customers for my Customer Advisory Boards
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Linking Online Community to Business Success
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Online communities are virtual spaces where people can connect, collaborate, and engage with each other.… -
Leveraging Community Engagement for Pipeline Success
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Webinars have become an increasingly popular programs for companies to connect with their customers, partners,… -
How to Increase Online Community Engagement: Strategy and Tactics
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Engagement, Webinars, Content- Oh My! Strategies to Grow a New Online Community The Peers Over Beers podcast… -
Fostering an Online Engagement Strategy: 9 Tactics to Align with Your Goals
This content was provided by Chris Detzel. This originally appeared at Chris’ website. In a recent article covering this discussion, we dove into how to create an engagement strategy. The… -
Step By Step Guide on How To Build a B2B Digital Online Community
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Step By Step Guide on How To Build a B2B Digital Online… -
10 Best Software Review Sites [2022] by Joe Kevens
The 10 Best Software Review Sites was written by Joe Kevens from B2B Saas Reviews. As a software vendor, you need to know where your… -
Courses offered by other companies
HubSpot Academy – Customer Marketing Visit site Referential Training – Online & In-Person Visit site -
The Magic of 10 (Customers)
The magic of 10. [10 has always been an important number: Number ten symbolizes the completion of a cycle. Ten is the base of the decimal… -
Leadership – Key Lessons from Ukraine
Leadership and public speaking tip: Know your audience and don’t underestimate the power of ‘words!’ Ukrainian President Volodymyr Zelensky effectively tailored his speeches for three… -
Advocacy: It’s about the individual and the company (or the account)
Lets talk Customer Advocacy – When it comes to Customer Advocates, we often think about marketing to and partnering with an individual (it is about…
Expert Tips
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