Showing results for ‘how-to’

Community experts and practitioners talk about how to build a business case for your community. 

Simple How-Tos — To get you started in key areas of the business.Some How-Tos will be from Templates, Webinars and other areas of site How…

How to do a customer newsletter: Establish goal of the newsletter Build out a content calendar – that includes the newsletter and other communications Inform…

This post was originally on LinkedIn – And was written by Kevin Lau.  Voice of the Customer (VoC)- how can you use it effectively to…

How to start developing your upsell or cross-sell strategy: Understand your current customers’ behavior when they purchase or license additional products (understand their needs) Look…

Developed by @Wendy (Wendy Parsley), executive producer and founder of Quint and the Campus Crew The content below is mainly for offline events — Conferences,…

Some suggestions for getting customer to volunteer for giving. a customer story or testimonial Offer incentives: Consider offering a discount or other perks to customers…

There are a few key metrics you can use to determine if a customer newsletter is successful: Open rate: This is the percentage of people…

An example of a CAB “profile” document or survey questions that they ask net new CAB members before their first meeting? What motivated you to…

How to design a customer reference program A customer reference program is a way for companies to use their satisfied customers as advocates for their…

Advice from others: From @joel Klette “shooting in person is always going to give you the best footage in terms of quality of production, and…

Difference between Customer Journey and Life Cycle Customer Lifecycles enable organizations to see how the customer base experiences their industry, business and propositions. Customer Journeys…

First Touch vs. Last Touch vs. Multi-Touch First touch attribution means that credit for a conversion is given to the first interaction that a customer…

Video testimonials are increasingly become a big part of customer marketing. There are a few key things to remember when putting together video testimonials: 1.…

Someone asked me today — I mentioned to them that there’s no one-size-fits-all answer to this question, as the best way to organize a customer…

Is there a harder part of B2B Marketing today than performance measurement? Measuring the ROI of reviews can be challenging because reviews offer vendors value…

The CLG Campus has been live for 77 business days, 112 days total. But who’s counting? 🙂 We have over 300 pieces of content –…

The 10 Best Software Review Sites was written by @Joe  from B2B Saas Reviews. Leslie Barrett is the Director, Customer Marketing & Advocacy of Sendoso.…

In honor of Women’s History Month, this week I read: Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brené Brown which focuses on…

BY Joel Klettke You can find him here @CSB We’ve worked with 300+ companies on customer success stories. Here’s what 99% aren’t doing that would…