Showing results for ‘how-to’
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Book-Build-the-Business-Case-for-Branded-Online-Community (How-Tos)
Community experts and practitioners talk about how to build a business case for your community.  -
How-Tos-Main
Simple How-Tos — To get you started in key areas of the business.Some How-Tos will be from Templates, Webinars and other areas of site How… -
How to do a customer newsletter and what content to include (How-tos)
How to do a customer newsletter: Establish goal of the newsletter Build out a content calendar – that includes the newsletter and other communications Inform… -
Voice of the Customer (How-tos)
This post was originally on LinkedIn – And was written by Kevin Lau. Voice of the Customer (VoC)- how can you use it effectively to… -
How to start your B2B upsell or cross-sell program (How-Tos)
How to start developing your upsell or cross-sell strategy: Understand your current customers’ behavior when they purchase or license additional products (understand their needs) Look… -
Getting people to register for your event (How-Tos)
Developed by @Wendy (Wendy Parsley), executive producer and founder of Quint and the Campus Crew The content below is mainly for offline events — Conferences,… -
How to getting customers to volunteer for customer stories and testimonials (How-To)
Some suggestions for getting customer to volunteer for giving. a customer story or testimonial Offer incentives: Consider offering a discount or other perks to customers… -
How to determine a successful B2B email campaign – includes benchmarks (How-to)
There are a few key metrics you can use to determine if a customer newsletter is successful: Open rate: This is the percentage of people… -
Survey questions that they ask net new CAB members before their first meeting? (How-Tos)
An example of a CAB “profile” document or survey questions that they ask net new CAB members before their first meeting? What motivated you to… -
Creating a Customer Reference Program (How-Tos)
How to design a customer reference program A customer reference program is a way for companies to use their satisfied customers as advocates for their… -
How to do video testimonials? (How-Tos)
Advice from others: From @joel Klette “shooting in person is always going to give you the best footage in terms of quality of production, and… -
How to build a customer journey map (How-Tos)
Difference between Customer Journey and Life Cycle Customer Lifecycles enable organizations to see how the customer base experiences their industry, business and propositions. Customer Journeys… -
How to set up attribution models (How-Tos)
First Touch vs. Last Touch vs. Multi-Touch First touch attribution means that credit for a conversion is given to the first interaction that a customer… -
How to put together video testimonials (How-Tos)
Video testimonials are increasingly become a big part of customer marketing. There are a few key things to remember when putting together video testimonials: 1.… -
How to organize a customer advisory board? (How-tos)
Someone asked me today — I mentioned to them that there’s no one-size-fits-all answer to this question, as the best way to organize a customer… -
How to Measure the Impact and ROI of B2B Software Reviews (How-Tos)
Is there a harder part of B2B Marketing today than performance measurement? Measuring the ROI of reviews can be challenging because reviews offer vendors value… -
Celebrating Women’s Week Some More (Newsletter 14)
The CLG Campus has been live for 77 business days, 112 days total. But who’s counting? 🙂 We have over 300 pieces of content –… -
Reviews and How to Measure the ROI of Customer Marketing & Advocacy – With Leslie Barrett
The 10 Best Software Review Sites was written by @Joe from B2B Saas Reviews. Leslie Barrett is the Director, Customer Marketing & Advocacy of Sendoso.… -
Celebrating Women’s History Month and Recognizing the great female leaders on Campus (Newsletter 12)
In honor of Women’s History Month, this week I read: Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brené Brown which focuses on… -
How the Top 1% of Companies Scale Their Case Study Production
BY Joel Klettke You can find him here @CSB We’ve worked with 300+ companies on customer success stories. Here’s what 99% aren’t doing that would…
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