How to Track Customer References (How Tos)
How to Track Customer References Use a Customer Marketing Automation Platform or reference manage tool. These allow you to easily collect, organize, and manage customer…
Showing results for 'how-tos'
How to do video testimonials? (How-Tos)
Advice from others: From @joel Klette “shooting in person is always going to give you the best footage in terms of quality of production, and…
How-Tos-Main
Simple How-Tos — To get you started in key areas of the business. Some How-Tos will be from Templates, Webinars and other areas of site…
How to set up attribution models (How-Tos)
First Touch vs. Last Touch vs. Multi-Touch First touch attribution means that credit for a conversion is given to the first interaction that a customer…
How to put together video testimonials (How-Tos)
Video testimonials are increasingly become a big part of customer marketing. There are a few key things to remember when putting together video testimonials: 1.…
How to build a customer journey map (How-Tos)
Difference between Customer Journey and Life Cycle Customer Lifecycles enable organizations to see how the customer base experiences their industry, business and propositions. Customer Journeys…
How to organize a customer advisory board? (How-tos)
Someone asked me today — I mentioned to them that there’s no one-size-fits-all answer to this question, as the best way to organize a customer…
How to do a customer newsletter and what content to include (How-tos)
How to do a customer newsletter: Establish goal of the newsletter Build out a content calendar – that includes the newsletter and other communications Inform…
How to getting customers to volunteer for customer stories and testimonials (How-To)
Some suggestions for getting customer to volunteer for giving. a customer story or testimonial Offer incentives: Consider offering a discount or other perks to customers…
How to start your B2B upsell or cross-sell program (How-Tos)
How to start developing your upsell or cross-sell strategy: Understand your current customers’ behavior when they purchase or license additional products (understand their needs) Look…
How to determine a successful B2B email campaign – includes benchmarks (How-to)
There are a few key metrics you can use to determine if a customer newsletter is successful: Open rate: This is the percentage of people…
ABM – How to approach it.
Lessons learned from FullFunnel.com I. Right fit: Before diving into ABM strategy development, go through this ABM-fit checklist and evaluate your readiness to launch ABM.…
How to Measure the Impact and ROI of B2B Software Reviews (How-Tos)
Is there a harder part of B2B Marketing today than performance measurement? Measuring the ROI of reviews can be challenging because reviews offer vendors value…
Voice of the Customer (How-tos)
This post was originally on LinkedIn – And was written by Kevin Lau. Voice of the Customer (VoC)- how can you use it effectively to…
How To Accelerate Your Career (Course)
This course is taught by Victor Cho, former CEO and current board member of Evite. He is also advisory board member for Analytics at Wharton…
How to build a customer advisory board
This podcast is with Kim Rehnstedt of Hootsuite
Getting people to register for your event (How-Tos)
Developed by @Wendy (Wendy Parsley), executive producer and founder of Quint and the Campus Crew The content below is mainly for offline events — Conferences,…
Creating a Customer Reference Program (How-Tos)
How to design a customer reference program A customer reference program is a way for companies to use their satisfied customers as advocates for their…
