CMO Huddle: 2023 B2B Buying Trends (CMO Huddle)

Adapt to the modern tech buyer and win

A buyer behavior revolution is taking place as millennials and Gen Zs move into decisioning roles, and other generations join them in adopting a preference for self-service product research. To keep business moving forward, sales and marketing practices need to adapt. Discover today’s B2B buying trends and how to respond in this inaugural Demo Huddle from CMO Huddles with Vinay Bhagat, CEO & Founder of TrustRadius, and John Miller, CMO of DemandBase.

Key takeaways

  • Adapting to today’s modern buyer by actuating information sources today’s buyers trust and use
  • Driving sales and marketing efforts with account intelligence
  • A crawl, walk, run approach to using intent data for buyer, market, and opportunity assessment
  • How to use TrustRadius as a decisioning platform to house self-serve product information for buyers and position products in the future