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260 Points
::+1 to @Ryan and @Wendy ‘s recommends – genuine and thoughtful.
With two new advocate community managers having come onboard, we recently surveyed our advocates with some ‘get to know you questions’ as a fun way to (re-)engage with the community and collect some data on their interests.
Moving forward, we’ll be able to align specific opportunities, surprise & delights, and community rewards back to that data. For example, no sense in giving away hockey memorabilia when we know the majority of the community loves football, soccer, and baseball… Some goes for types of in-person & digital events and other community activities.