Reply To: Global expansion of our Advocacy program – another question

[Preston]

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Hi Anna,

I think simply asking your advocates what their preferences are (e.g. communication types, event styles, rewards, etc.) as part of your community on-boarding/profile setup can help you get a sense of how to tailor experiences for them.

My focus is within the Americas, and I will note the recent law in Canada/Quebec “An Act Respecting French”: https://www.cbc.ca/news/canada/montreal/bill-96-explained-1.6460764

Due to the legislation, we are now requiring that all Canadian customer story content be produced in both English and (Canadian) French. Definitely something to be mindful about when defining advocacy (and generally any marketing) strategies for the country.

[Preston]

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1

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Hi Anna,

I think simply asking your advocates what their preferences are (e.g. communication types, event styles, rewards, etc.) as part of your community on-boarding/profile setup can help you get a sense of how to tailor experiences for them.

My focus is within the Americas, and I will note the recent law in Canada/Quebec “An Act Respecting French”: https://www.cbc.ca/news/canada/montreal/bill-96-explained-1.6460764

Due to the legislation, we are now requiring that all Canadian customer story content be produced in both English and (Canadian) French. Definitely something to be mindful about when defining advocacy (and generally any marketing) strategies for the country.