• Rich

    March 9, 2023 at 12:27 am
    604 Points

    Three I’m reading right now:

    * Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli. Useful guide to earn attention, build trust, create enagement, strengthen relationships, and grow revenue by putting HUMANS first; Ethan was a presenter at our meetup recently: Why Video Messages Aren’t About Video https://youtu.be/i9wcqKtMVhk

    * The Business of Belonging: How to Make Community Your Competitive Advantage by David Spinks. The CMX co-founder maps out the route to a successful community with real-world examples; interesting insights on the psychology of communities.

    * Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer. Includes some iteresting takes on Web3 and communities of the future.

    • This reply was modified 6 months, 3 weeks ago by  Rich. Reason: (removed YT link as I don't want the YT thumbnail cluttering the post)