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::Cool. You can get a free digital version of the book here https://bombbomb.com/freebook/
Full disclosure: I am not a customer and have only traded BombBomb video emails with Ethan; we had some meetings after he presented to our meetup. Nice thing is while the book is video-centric, the concepts & models apply to any content type/format/channel (and there’s no overt nor covert product pitch); the authors smartly consolidate takes from a dozen industry experts (did you know Dan Tyre at HubSpot?).