Reply To: Most effective strategies for getting people into advocacy program

[Luis]

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Hi Jeff –

Value proposition messaging is the key in my book. I leveraged a framework designed to develop product messaging for buyers, but used it to tap into the emotive sentiment of our customers. Swag and points are simply not enough these days, the market is saturated with them. Create a value prop and program which SPEAKS to your customers, and they will come. I have an example for you which I saw play out in front of my face 2 weeks ago. One of our programs is called “Innovators” – so we created program stickers to hand out at events. See picture below. A customer read the way we defined the word “Innovator”- and said ” Oh wow, yeah this is exactly me” So, the program itself is something people identify with. Create that, and they will come in droves!

[Luis]

Helpful

Up

3

::

Hi Jeff –

Value proposition messaging is the key in my book. I leveraged a framework designed to develop product messaging for buyers, but used it to tap into the emotive sentiment of our customers. Swag and points are simply not enough these days, the market is saturated with them. Create a value prop and program which SPEAKS to your customers, and they will come. I have an example for you which I saw play out in front of my face 2 weeks ago. One of our programs is called “Innovators” – so we created program stickers to hand out at events. See picture below. A customer read the way we defined the word “Innovator”- and said ” Oh wow, yeah this is exactly me” So, the program itself is something people identify with. Create that, and they will come in droves!