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  • Alison

    November 14, 2022 at 8:52 am
    299 Points

    Showing customers you care more about their personal/professional growth than you care about contracts and dollars is the best way to start a solid advocacy partnership. I start simple with ways for customers to connect with each other – for virtual, it’s easy to group customers by industry or role and create a discussion topic and invite them to participate. There is no other agenda other than allowing them to connect, discuss a common challenge, and share information. If you’re fortunate enough to bring customers together in person, start small and start based on geography. Regional meet ups are becoming more and more popular. Why? Because they allow connections to be made AND sustained. Again, your role is to simply provide the platform for connection.

    Of course, communication is key with both of these is key – you have to flawlessly execute the communication and set the expectations. Customers will undoubtedly enjoy being together and they will be grateful that someone did the heavy lift of making that happen.