Reply To: Quantify Customer Led Growth?

[Eran]

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Hi Gary, excellent question. Ultimately, Customer-Led-Growth should be measured by revenue impact. It can be the impact of advocacy programs on new customer acquisition, or the impact of customer lifecycle marketing programs on retention, upsell, and expansion. The latter is what I focus on in my course. You can see details about the suggested KPIs in Lesson #6 and a deeper dive into a revenue data model in the following lesson. There is also a spreadsheet template to go with these lessons here – https://docs.google.com/spreadsheets/d/12I9804Ns54TJG_756jec2TV-3Xa9PeL7IzVMWJJSlqU/edit#gid=1622498246.

Happy to chat more about it and get your thoughts!

[Eran]

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Hi Gary, excellent question. Ultimately, Customer-Led-Growth should be measured by revenue impact. It can be the impact of advocacy programs on new customer acquisition, or the impact of customer lifecycle marketing programs on retention, upsell, and expansion. The latter is what I focus on in my course. You can see details about the suggested KPIs in Lesson #6 and a deeper dive into a revenue data model in the following lesson. There is also a spreadsheet template to go with these lessons here – https://docs.google.com/spreadsheets/d/12I9804Ns54TJG_756jec2TV-3Xa9PeL7IzVMWJJSlqU/edit#gid=1622498246.

Happy to chat more about it and get your thoughts!