• Key 2023 Marketing Trends

    Posted by Professor Wilder on November 21, 2022 at 9:51 am
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    HubSpot just shared its 2023 Key Marketing Trends. Below is the list.

    1. Influencer marketing will evolve into a common marketing tactic.
    2. Video marketers will keep content short.
    3. Social media will become a customer service tool.
    4. More businesses will leverage SEO to concur search traffic.
    5. Mobile optimization will be even more important.
    6. More companies will prioritize social responsibility.
    7. Aligned marketing and sales teams will win.
    8. Experiential marketing could make a comeback. Inbound marketing will remain a best practice for growing brands.
    9. Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere.
    10. More brands will test out native ads.”

    Thoughts?

    Professor Wilder replied 1 year ago 4 Members · 6 Replies
  • 6 Replies
  • Deleted User

    Deleted User
    November 25, 2022 at 8:26 am
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    @Jenny I feel you will have very good insights on this.

  • Jenny

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    November 28, 2022 at 2:01 pm
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    Since Community is often regarded as one of the many options available for Marketing efforts, I’m actually very surprised that it’s not mentioned once in this list. Especially since Hubspot’s own recent customer conference was heavy on the Community messaging and why it’s so important. https://www.youtube.com/watch?v=0PvZTD6oEBc

    #ThingsThatMakeYouGoHmmmmm

  • Professor Wilder

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    November 28, 2022 at 3:20 pm
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    Good call @Jenny — Ironic, eh? That Community is not mentioned.

  • Professor Wilder

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    November 29, 2022 at 10:11 am
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    Very strange that HubSpot left Community out. Will ask them about it. @Aaron Let us know how to make the Campus better…. : )

  • Deleted User

    Deleted User
    November 23, 2022 at 2:37 am
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    @GrowthGuy @Adam care to share some of your thoughts on this?

  • Aaron

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    November 29, 2022 at 9:55 am
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    Love this call out @jenny – Perhaps Community is not included because it’s already so entrenched in Marketing Practices? Wishful thinking, we’re not there… yet 🙂

    I’m excited to check out more on the CLG campus to go even deeper into the intersection of Community and Marketing. I’ve been in Support organizations for the last ~6 years and just recently rejoined the Marketing world, so I’ve got a lot to learn!