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    Global Category: Acquisiton and GTM

    Applying Demand Gen Principles to Customer Marketing

    This podcast is with Anastasia Pavlova. 

    Leveraging Community Engagement for Pipeline Success

    This content was provided by Chris Detzel. This originally appeared at Chris’ website. Webinars have become an increasingly popular programs for companies to connect with their customers, partners,…

    Christopher February 6, 2023

    Sprint your way to ABM — Account Based Marketing (Resource and Template)

    This was written by Eran Livneh, aka @GrowthGuy  I’ve been helping companies get started with Account-based Marketing for over twenty years, way before it was…

    Creating Demand Creation Over Demand Capture with Eric Olson of Quickbase

    Featuring Eric Olson, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer…

    Creating a Customer-Centric GTM Strategy – TrustRadius Talks (Webinar)

    Using account intelligence to align GTM with customer experience “Traditional account-based marketing (ABM) didn’t feel very customer centric,” says Jon Miller, Chief Marketing Officer at…

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    Forum Description

    Using account intelligence to align GTM with customer experience “Traditional account-based marketing (ABM) didn’t feel very customer centric,” says Jon Miller, Chief Marketing Officer at Demandbase. When B2B companies align their go-to-market (GTM) strategy with overall customer experience (CX), they’re practicing account-based experience (ABX) marketing. ABX doesn’t invalidate or replace ABM, it enhances it by adding critical principles of CX. In this video, TrustRadius Founder and CEO Vinay Bhagat sat down with Jon Miller, Chief Marketing Officer at Demandbase, to discuss actions companies need to take to build account intelligence that can inform a customer-centric go-to-market (GTM) strategy. In this video, Jon outlines the transformational trends affecting B2B marketing, including the rise of the self-service buyer and the disconnect between the customer-centric vision of account-based experience (ABX) and the reality of what a lot of B2B marketers are doing today. “We’re the recipient of B2B marketing sales, and it’s not pretty. There are so many interruptions, irrelevant messages, and people reaching out in a way that is not useful. There’s almost a disconnect between the customer-centric vision of ABX and what a lot of B2B marketers are doing today.” Jon Miller

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