So, you want to build an Advocacy Program
This course is taught by two CLG Campus advisors: @Alison (Alison Bukowski) and @CoachLuis (Luis González) Note: This is Module 1 of a 3…
Global Category: Advocacy
Building Customer Advocacy Programs with your Internal Teams
This podcasts is with Nathalie Bar, head of Head of Customer Advocacy and Global Campaigns at Temenos
Live Course: “So, you want to create an advocacy program?”
With over 15 years of advocacy experience and multiple programs launched across different organizations, Alison Bukowski and Luis González are excited to bring a fresh…
How to Create Genuine Advocacy for B2B Companies (Webinar)
Webinar with David Meerman Scott, author of several marketing books include Fanocracy.
Building a Business Case for an Customer Advocacy Program (Template)
This was provided by Jennifer Susinski – Faculty member of the CLG Campus.
Example: Description of Advocacy Program – To Share with Customers (Template)
This template was provided by the Temenos team. Temenos-Ambassador-Program-Brochure-2022 
Minimum Viable Advocacy Program (Template)
This template was provided by HubSpot
SiriusDecisions’ Metrics Spectrum (Template)
Content from SiriusDecisions/Forrester and this LinkedIn post SiriusDecisions’ Metrics Spectrum, which helps organize and structure the journey to insight-driven decision making, consists for four parts.…
Customer Advocacy Journey Map
This template was provided by HubSpot.
Measuring the ROI of Customer Marketing & Advocacy
As 2022 comes closer to an end, I can’t help but reflect on my New Year’s resolution I made 11 months ago – Create a…
Samantha Venia Logan: Social Currency and Power Dynamics in Community
Samantha Venia Logan discusses the roles and relationships that get established and build over time. Social Currency, Power Dynamics, Member Relationships should be considered when…
Jeremiah Owyang: Web3’s impact on Advocacy and Community
Jeremiah Owyang, the CMO of RLY Network Association, investor and advisor, discusses the importance of Web3 for Advocacy, Community and Customer Marketing Leaders.