Global Category: Advocacy
ABM and Customer Marketing: a one-two punch for the recession economy
This article is by Prof @GrowthGuy (Eran) ABM and Customer Marketing: a one-two punch for the recession economy Customer marketing is the fastest growing…
Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller
Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller By @Mik – Member of the Campus Crew Status is online Mikhael Gustin…
Kalina Bryant: Integrating CABs, Advocacy and Community into a CLG Strategy
Kalina shares lessons learned from developing customer facing programs for enterprise companies. She discusses Customer Advisory Boards, Advocacy and Communities.
How to Get Reviews in a Customer Advocacy Program – With Bianca Del Vecchio
This interview was conducted by Professor Joe Kevens, who yo can find @Â @Joe. My third interview is with Bianca Del Vecchio, Customer Advocacy Consultant at…
Heather Pritchett: Getting your organization aligned behind your advocacy program
Heather is the Director, Customer Voice at OutSystems, discusses how to get internal stakeholders aligned with your customer advocacy program.
CustomerX Con 2022: Customer Interview Cheat Sheet
Download and make a copy here This template was provided by Kaily Baskett
30-60-90 CMA Program (Template)
This document was created by @CMASoulmate — Leslie Barrett
Why Customer Marketing & Advocacy Programs Struggle to Scale Effectively
This article was written by Mikhael Gustin – Go here to find him on Campus or on LinkedIn “We’ve got this whole customer marketing &…
Luis González: Starting & scaling your advocacy program
Luis discusses how to approach starting and scaling a customer advocacy program. Luis leads global customer advocacy at Alteryx, the home of the Innovator and…
Alison Bukowski: Where should advocacy sit in your company
Alison and the Base team discuss where Advocacy how where advocacy sits in your organization can impact business outcomes and customer interactions. A Top25 Customer…
Kristen Engelhardt: How advocacy and community work together
Kristen Engelhardt, SVP Community & Learning at Automation Anywhere and former Salesforce rock star, discusses how Community and Advocacy work together.
Barbara Thomas (BT): The Triad Engagement Ecosystem: customers, partners and employees
Barbara Thomas, known as BT, joins us to discuss her Triad Engagement Ecosystem, which states that companies should take a holistic approach towards advocacy, linking together…
