B2B App Marketplaces & Reviews (Study Guide)
This content was developed by Joe Kevens, CLG-Campus professor. You can learn more about him on LinkedIn or on his B2B SaaS Reviews
This content was developed by Joe Kevens, CLG-Campus professor. You can learn more about him on LinkedIn or on his B2B SaaS Reviews
This course was written by Joe Kevens, CLG-Campus professor. You can learn more about him on LinkedIn or on his B2B SaaS Reviews B2B SaaS…
This lesson was written by Joe Kevens, CLG-Campus professor. You can learn more about him on LinkedIn or on his B2B SaaS Reviews B2B SaaS…
This lesson was written by Joe Kevens, CLG-Campus professor. You can learn more about him on LinkedIn or on his B2B SaaS Reviews
B2B SaaS buyers are increasingly turning to app marketplaces. As vendors set up app marketplaces to meet this demand, roughly 30% use reviews as social proof on app marketplace listings to encourage more app installs. In part 1 of a 4-part ultimate guide to B2B tech marketplaces and reviews, learn why app marketplaces are going mainstream, how reviews play an important role in this buying channel, and what B2B SaaS vendors are already onboard with reviews in their marketplace — with 40 examples.
"The wild thing is that because these (IaaS) platforms enable developers to build more…the more consolidation there is at the bottom of the stack, the greater diversification we see at the top of the stack…the platforms actually facilitate the development of more specialist apps…these platforms tend to have a fair amount of reach from a distribution perspective…their ability to offer things like marketplaces to help their audiences discover and integrate specialist apps provides a channel for the specialist apps as well.”
"When more sellers are part of a marketplace, there's more selection, availability, and comprehensive reviews/ratings—meaning people are more likely to find what they want, and each session is more likely to convert into a purchase." - Andrew Chen, Venture Capitalist at Andreessen Horowitz. Excerpt from The Cold Start Problem.
Adobe Adobe Exchange is a marketplace for creative tools and services. It offers apps for graphic design, video editing, web development, and more. |
Athenahealth The Athenahealth Marketplace is an online platform for healthcare providers to purchase products and services that complement their existing technology systems. This includes solutions for practice management, patient engagement, population health, and more. |
AppDirect AppDirect Marketplace is a marketplace for cloud-based applications. It offers a wide range of apps from a variety of developers, all designed to help businesses grow. |
Appian The Appian App Market offers a wide range of pre-built applications and integrations. Apps can be filtered by Appian Staff Picks, Award Winners, and more. |
Atlassian The Atlassian marketplace is a marketplace for development tools and services. It offers apps for project management, code collaboration, and more. |
Autodesk The Autodesk app store is a platform for developers to showcase and sell their software integrations with Autodesk products to “easily extend the power of Autodesk software using apps created for the end user community.” |
Automattic Automattic is the owner of the popular content management system, WordPress. Calling its apps “plugins,” WordPress offers countless plugins to enhance a website. There is a plugin for nearly every aspect of managing a website, from SEO optimization to security measures. |
BigCommerce The BigCommerce app store offers over 200 apps to enhance and improve your BigCmmerce store. From email marketing automation to inventory management, these apps can take your eCommerce business to the next level. |
Collibra The Collibra Marketplace is a one-stop shop for data governance solutions. Users can browse and purchase products from third-party providers, as well as Collibra’s own offerings. |
Eventbrite The Eventbrite app marketplace allows event organizers to easily browse and purchase apps that can enhance their event experience. Popular options include ticketing, check-in, and surveying apps. |
Google Workspace The Google Workspace Marketplace offers a variety of third-party apps and add-ons that can enhance your productivity and collaboration within Google Workspace (formerly known as G Suite). These apps cover a range of categories including project management, customer relationship management, business intelligence, communications, and more. |
HubSpot The HubSpot App Marketplace is a collection of integrations with third-party tools and software that can be easily connected to your HubSpot account. These apps cover a wide range of functions, from email marketing and lead generation to website analytics and customer support. |
Intuit The QuickBooks App Marketplace offers a variety of apps that can integrate with your QuickBooks software to enhance and streamline various aspects of running a business, such as payroll, inventory management, e-commerce, and more. |
Jamf The Jamf Marketplace is a platform for third-party developers to offer their apps, integrations, and consulting services for the Jamf Pro management software. |
Keap The Keap Marketplace is a marketplace for sales and marketing applications. It offers apps for customer relationship management, email marketing, and more. |
LiveChat The LiveChat Marketplace offers app integrations with popular CRM and messaging platforms, making it easy to streamline communication with customers. |
Microsoft Microsoft AppSource is a marketplace for business applications. It offers apps for accounting, CRM, project management, and more. |
Mindbody The MindBody Partner Store offers a variety of apps to enhance and streamline the operations of your wellness business |
Oracle The Oracle Cloud Marketplace is a one-stop shop for Oracle customers looking for cloud solutions. It offers a variety of apps, including those for business intelligence, customer experience management, and human capital management. |
OutSystems The OutSystems Forge Community is a platform where developers can share and download apps, modules, extensions, and other resources for OutSystems’ low-code development platform. |
Pipedrive The Pipedrive Marketplace is a marketplace for sales applications. It offers apps for customer relationship management, lead generation, and more. |
RingCentral The RingCentral App Gallery is a collection of integrated business apps that enhance productivity by streamlining communication and collaboration within teams. |
Rippling The App Shop by Rippling has a wide range of apps to help simplify HR, IT, and Finance. |
SAP The SAP App Center is a marketplace for business applications. It offers apps for accounting, CRM, project management, and more. |
Salesforce The Salesforce AppExchange is a platform for businesses to find, purchase, and implement third-party applications that integrate with their Salesforce systems. These apps can range from marketing automation to HR management, and allow companies to customize their Salesforce setup to fit their specific needs. |
Salesloft The Salesloft Marketplace offers over 100 apps to improve sales outreach. Salesloft uses G2 star ratings for the apps listed in its marketplace. |
ServiceNow The ServiceNow store offers a variety of ready-to-use applications and integrations that can be easily added to your ServiceNow platform. The store not only helps streamline processes and improve productivity. |
Shopify The Shopify app store offers a variety of tools and resources for businesses to improve their online presence. With over 6,000 apps available, there are apps for marketing, social media management, customer support, shipping, and more. |
Splunk Splunkbase is a marketplace where users can go to find various apps, add-ons, and solutions that extend the functionality of their Splunk software. This platform allows developers to share their creations with the community, while also providing a way for users to review and rate these offerings. |
Square The Square App Marketplace offers a variety of apps designed to enhance and streamline the process of running a small business. These apps cover various aspects such as employee management, inventory tracking, customer loyalty programs, and more. |
UiPath The UiPath Marketplace is an online platform where users can find and purchase pre-built robotic process automation (RPAs) that extend the UiPath Platform. These RPAs can automate tasks in various industries, such as finance, healthcare, government, and retail. |
UKG The UKG Marketplace, also known as Ultimate Kronos Group Marketplace, is an online platform where HR professionals and business leaders can access HR technology solutions from leading vendors. These solutions include benefits administration, payroll, time and attendance management, talent management, and more. |
Unity Software The Unity Asset Store, available within the Unity game engine, is a marketplace for developers to buy and sell various assets, including 3D models, sound effects, animations, and entire project templates. |
Weebly The Weebly App Center offers a variety of powerful tools and integrations to enhance your website. With over 200 apps available, you can easily add features such as contact forms, live chat, social media feeds, and eCommerce functionality. |
Wix The Wix App Market offers a wide range of applications and features to enhance your website experience. With options ranging from contact forms to online booking systems, the Wix App Market has something for every type of website. |
WordPress The WordPress Plugins Marketplace has over 60,000 plugins to extend to WordPress content management system. |
Workato Workato has extensive app integrations that allow seamless data transfer and communication between various platforms. |
Xero Xero Marketplace is a marketplace for accounting and financial applications. It offers apps for invoicing, payroll, and more. |
Zendesk The Zendesk Marketplace is a marketplace for customer service applications. It offers apps for live chat, knowledge management, and more. |
Zoho Zoho Marketplace is a marketplace for business applications. It offers apps for accounting, CRM, project management, and more. |
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