Celebrating Women’s History Month and Recognizing the great female leaders on Campus (Newsletter 12)
In honor of Women’s History Month, this week I read: Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brené Brown which focuses on…
Global Category: Beginning - Content
Nine Best Practices for Inviting and Persuading Customers to Share Their Story (Resources)
This content was provided by Gordana Stok from Buyer Journey Design You can contact her on the CLG Campus @Gordana
The ChatGPT Prompt Book – From LifeArchitect.ai
This is from Alan D. Thompson @ LifeArchitect.ai
Content Entrepreneur 2022 Benchmark Research by The Tilt (Research and Resource)
This content was provided by The Tilt Team. Link to content.
The changing landscape of Customer Marketing
Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing.
How to getting customers to volunteer for customer stories and testimonials (How-To)
Some suggestions for getting customer to volunteer for giving. a customer story or testimonial Offer incentives: Consider offering a discount or other perks to customers…
Understand Customers and Their Jobs-To-Be-Done (JTBD)
Georgiana Laudi is a SaaS Marketing & Growth Advisor, Fractional CMO & Product Marketing Leader. She co-authored the book Forget the Funnel.
Minimum Viable Advocacy Program (Template)
This template was provided by HubSpot
Creating a Customer Reference Program (How-Tos)
How to design a customer reference program A customer reference program is a way for companies to use their satisfied customers as advocates for their…
2023 Content Insights and Trends (Report)
This report was provided by the Content Marketing Institute, Marketing Profs and On24
For Marketers: A Customer-Led Growth action plan (Course)
Taught by Eran Livneh Note: Need to register on the CLG Campus to take the course. This course covers Eran’s perspective on what is Customer-Led…
Best Software Review Request Templates (Study Guide)
In this course, Professor Joe Kevens addresses a question almost every B2B SaaS marketer asks: ‘How do you ask for reviews.” Joe guides his students…
Why Customer Reviews Matter in B2B Software (Study Guide)
In this course, Professor Joe Kevens takes you through a (very) detailed and data rich analysis of why customer reviews matter in the B2B software…