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    Global Category: Customer Advisory Boards (CABs)

    The Benefits and Best Practices of Customer Advisory Boards

    This content was provided by Chris Detzel. This originally appeared at Chris’ website. A product Customer Advisory Board (CAB) is like having your own personal team of trusted…

    Christopher March 27, 2023
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    Best Practices for Recruiting Customer Advisory Board Members

    This content was provided by Chris Detzel. This originally appeared at Chris’ website. Customer Advisory Boards (CABs) can provide tremendous value to companies by enabling them to gather…

    Christopher March 8, 2023
    0 Comments

    How to build a customer advisory board

    This podcast is with Kim Rehnstedt of Hootsuite

    Customer Advisory Boards: A Win-Win for Companies and Customers

    This content was provided by Chris Detzel. This originally appeared at Chris’ website.   A product customer advisory board (CAB) is a group of customers who have been…

    Christopher February 22, 2023
    0 Comments

    How do I select Customers for my Customer Advisory Boards

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    Jeanne February 20, 2023
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    Integrating CABs, Advocacy and other programs into your CLG Strategy – Kalina Bryant (Video Interview)

    Overview of Executive Council Programs – Chris Detzel (Video Interview)

    Overview of Executive Council Programs

    Christopher Detzel experienced community leader discusses his experience in launching executive council programs.

    Stakeholder engagement for Customer Advisory Board (CAB) programs (Multiple-Templates)

    @KMB — A Base advisor, provided these templates to the CLG Campus.   1.Framework for presenting to C-Level   2.Steering Committee recommendations   This framework…

    Example: Description of Advocacy Program – To Share with Customers (Template)

    This template was provided by the Temenos team. Temenos-Ambassador-Program-Brochure-2022 

    Base Customer Workshop: Launching a Customer Advisory Board with Kalina Bryant

    Join us for an amazing hands-on learning opportunity! Customer Advisory Boards (CABs) are a cornerstone program in Customer Marketing, and one that requires planning and…

    Creating a Customer Awards Program: Winter Semester 2023 (Professor BT)

    Our second cohort for the Creating a Customer Awards Program starts in January 2023. Here are the dates. Course 101: Live Course on February 15th,…

    CLG Campus - How - Tos

    Survey questions that they ask net new CAB members before their first meeting? (How-Tos)

    An example of a CAB “profile” document or survey questions that they ask net new CAB members before their first meeting? What motivated you to…

    Samantha Venia Logan: Social Currency and Power Dynamics in Community

    Samantha Venia Logan discusses the roles and relationships that get established and build over time. Social Currency, Power Dynamics, Member Relationships should be considered when…

    Example: Product Advisory Board – From Mozilla.com (Template)

    Product Advisory Board Charter & Membership 1. Purpose and Objectives The primary purpose of the PAB is to provide advice, input, and feedback on content…

    Example: Customer Advisory Board Charter (Template)

    Below is a high level example of a CAB Charter Purpose or Mission Statement The purpose of the Customer Advisor Board (CAB) is to provide…

    Running Multiple Customer Programs and Influencing Expansion – Kalina Bryant, Signifyd

    How to organize a customer advisory board? (How-tos)

    Someone asked me today — I mentioned to them that there’s no one-size-fits-all answer to this question, as the best way to organize a customer…

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    Forum Description

    Someone asked me today --- I mentioned to them that there's no one-size-fits-all answer to this question, as the best way to organize a customer advisory board will vary depending on the specific needs and goals of the organization. However, some tips on how to organize a customer advisory board include: 1. Develop a charter
    1. Develop a CAB Charter
    2. Define the purpose of the advisory board
    3. Ensure Leadership is on board with the plan
    4. Identify and reach out to potential board members.
    5. Create a schedule and structure for the board meetings.
    6. Communicate regularly with the board members.
    7. Solicit feedback and input from the advisory board.
    8. Track attendees, overall contributions, NPS, CSAT, Engagement on a community or with a user group, ARR/NRR for the Account, etc.
    9. Step back and reflect every quarter about what works and what doesn't
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