Global Category: Customer Engagement
Fostering an Online Engagement Strategy: 9 Tactics to Align with Your Goals
This content was provided by Chris Detzel. This originally appeared at Chris’ website. In a recent article covering this discussion, we dove into how to create an engagement strategy. The…
Amplifying Your Brand Through Customer Enablement in Sales & Marketing (Webinar)
TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.…
Building Long-Term Relationships with Customers
Maria Braune, Director of Client Advocacy at DailyPay, discusses how to build long-term relationships with customers.
The changing landscape of Customer Marketing
Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing.
Sirius Decisions Framework (Template)
Sirius Decisions Framework includes the following programs: Reputation, Demand Gen, Sales Enablement and Market research. Reputation: Customers providing references and advocates provides compelling stories in…
Making the business case for Customer Marketing in 2023
Base webinar with Luis Gonzalez and David Coates
SiriusDecisions’ Metrics Spectrum (Template)
Content from SiriusDecisions/Forrester and this LinkedIn post SiriusDecisions’ Metrics Spectrum, which helps organize and structure the journey to insight-driven decision making, consists for four parts.…
Creating a Customer-Centric GTM Strategy – TrustRadius Talks (Webinar)
Using account intelligence to align GTM with customer experience “Traditional account-based marketing (ABM) didn’t feel very customer centric,” says Jon Miller, Chief Marketing Officer at…
How Gainsight Puts the Customer at the Center of Everything – TrustRadius Talks (Webinar)
Customer centricity is easy to say, but hard to do. In this Trust Talk, TrustRadius’ own Founder and CEO, Vinay Bhagat, sat down with award-winning,…
Why a Community-Driven Marketing Strategy Matters – TrustRadius Talks (Webinar)
Miro’s Approach to Marketing and Customer Experience In this TrustTalk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Miro’s Chief Marketing Officer Paul D’Arcy…
Dani Weinstein: The Evolution of Community In The Last Decade
Dani, a seasoned community leader, shares over 15 years of experience managing community at HP, Domo, SAP and other companies
How Community and Reviews Go Hand in Hand – Scott K. Wilder
This interview was originally conducted by @Joe and can be found at B2BSaaSReviews.com. iews on Reviews is a new series of interviews with B2B SaaS professionals who will…
How a Customer Storyteller for Advocacy Marketers Sees Reviews – With Dan Kalmar
This interview was originally conducted by @Joe and can be found at B2BSaaSReviews.com. Views on Reviews is a new series of interviews with B2B SaaS professionals who will provide…
Customer Marketing Meetup – Expansion (January Meeting)
Rachel Ward and a group of customer marketers get together to discuss expansion and more. Details here
Customer Marketing Meetup – Expansion (November Meeting)
Rachel Ward and a group of customer marketers get together to discuss expansion and more. Details here
Customer Marketing Meetup – Expansion (December Meeting)
Rachel Ward and a group of customer marketers get together to discuss expansion and more. Details here
G2 Buyer Behavior Behavior Report (Research – Report)
Friendly reminder – scroll down to see the whole document Thank you G2 Team for sharing this report with The Campus’ students