A new framework for CLG and CX

Asha May leverages her years of experience in customer marketing and customer success to discuss how to launch a CLG program.

SiriusDecisions’ Metrics Spectrum (Template)

Content from SiriusDecisions/Forrester and this LinkedIn post SiriusDecisions’ Metrics Spectrum, which helps organize and structure the journey to insight-driven decision making, consists for four parts.…

Example of Buyer Journey

Shared during AMA presentation. Many companies and organizations have their buyer journey. This is one model to help marketers plan out their programs.