Customer Lead Scoring Blueprint (Template)
This template was provided by Rachel Ward
Global Category: Customer-Led Growth
Being Customer focused and the Inbound Marketing Methodology
Dan Tyre, who has been with HubSpot since the beginning and is the author of the book, Inbound Organization: How to Build and Strengthen Your…
Office Hours: Starting a Customer-Led Growth Program.
@GrowthGuy (Eran Livneh) and @CoachLuis (Luis González) discuss how to start a Customer-Led Growth program. They will be sharing real examples of how this can…
Leveraging Reviews to Build Customer Advocacy and Growth program
This course is taught by Katlin Hess, who has built several customer marketing and advocacy prog…
Sprint your way to ABM — Account Based Marketing (Resource and Template)
This was written by Eran Livneh, aka @GrowthGuy I’ve been helping companies get started with Account-based Marketing for over twenty years, way before it was…
A new framework for CLG and CX
Asha May leverages her years of experience in customer marketing and customer success to discuss how to launch a CLG program.
Amplifying Your Brand Through Customer Enablement in Sales & Marketing (Webinar)
TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.…
Account Based Marketing (ABM) should be part of your Customer-Led Growth strategy
Recently, I was asked about how ABM can be part of #customerledgrowth . Note that most of what I learned is from Jon Miller. We worked together at Adobe…
Integrating Community into Customer-Led Growth Programs
Erica Kuhl who helped start Salesforce’s Trailblazer Community discusses how to integrate Community into a CLG strategy.
Welcome to 2023 – News You Can Use #4 (Newsletter)
Happy 2023 Hope you had a great holiday. Although I spent my time off recovering from that nasty flu/bug that has been going around, I…
Building Long-Term Relationships with Customers
Maria Braune, Director of Client Advocacy at DailyPay, discusses how to build long-term relationships with customers.
The changing landscape of Customer Marketing
Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing.
Understand Customers and Their Jobs-To-Be-Done (JTBD)
Georgiana Laudi is a SaaS Marketing & Growth Advisor, Fractional CMO & Product Marketing Leader. She co-authored the book Forget the Funnel.
Making the business case for Customer Marketing in 2023
Base webinar with Luis Gonzalez and David Coates