Example: Description of Advocacy Program – To Share with Customers (Template)
This template was provided by the Temenos team. Temenos-Ambassador-Program-Brochure-2022
Global Category: Customer Marketing
Office Hours for Kristine Kukich’s “Managing a 1 Person Customer Marketing Team” Course
This session will focus on Kristine Kukich’s new course: Managing a Customer Marketing Team of 1 20 minute overview of Kristine’s course “Managing a Customer…
How Customer Marketing and Customer Success Work Together
Rod Cherkas is the CEO and founder of HelloCC0, and author of the upcoming book The Chief Customer Officer Playbook.
The changing landscape of Customer Marketing
Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing.
How to determine a successful B2B email campaign – includes benchmarks (How-to)
There are a few key metrics you can use to determine if a customer newsletter is successful: Open rate: This is the percentage of people…
How to Demystify Online Customer Reviews – With Alison Bukowski
Written by Professor @Joe about @Alison Views on Reviews is a series of interviews with B2B SaaS professionals who provide a real-world perspective on…
Sales, Meet Customer Marketing
This article was written by @Mik – a member of the CLG Campus Crew “What is customer marketing?”… said a seller once upon a time.…
Making the business case for Customer Marketing in 2023
Base webinar with Luis Gonzalez and David Coates
Minimum Viable Advocacy Program (Template)
This template was provided by HubSpot
SiriusDecisions’ Metrics Spectrum (Template)
Content from SiriusDecisions/Forrester and this LinkedIn post SiriusDecisions’ Metrics Spectrum, which helps organize and structure the journey to insight-driven decision making, consists for four parts.…
Creating a Customer Reference Program (How-Tos)
How to design a customer reference program A customer reference program is a way for companies to use their satisfied customers as advocates for their…
Customer Advocacy Journey Map
This template was provided by HubSpot.
Measuring the ROI of Customer Marketing & Advocacy
As 2022 comes closer to an end, I can’t help but reflect on my New Year’s resolution I made 11 months ago – Create a…
Creating a Customer-Centric GTM Strategy – TrustRadius Talks (Webinar)
Using account intelligence to align GTM with customer experience “Traditional account-based marketing (ABM) didn’t feel very customer centric,” says Jon Miller, Chief Marketing Officer at…
How Gainsight Puts the Customer at the Center of Everything – TrustRadius Talks (Webinar)
Customer centricity is easy to say, but hard to do. In this Trust Talk, TrustRadius’ own Founder and CEO, Vinay Bhagat, sat down with award-winning,…
Trailblazing New Ways to Find and Win Prospects – TrustRadius Talks (Webinar)
In this Trust Talk, TrustRadius’ VP of Marketing, Allyson Havener, had a conversation with Latané Conant, 6sense’s CMO and author of “No Forms. No Spam.…
Managing a customer marketing team of 1 person
Many of you manage customer marketing by yourself.
Kristine Kukich shares best practices for scaling a team of one.
Podcasting on YouTube (Report)
Podcasting is increasingly becoming popular among Marketers. So, it is worth spending time with this resource to learn how Google is thinking about leveraging this…