10 Ways to Get More Hand Raisers for References and Case Studies (Resource)
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Global Category: Customer Reference
How to Track Customer References (How Tos)
How to Track Customer References Use a Customer Marketing Automation Platform or reference manage tool. These allow you to easily collect, organize, and manage customer…
Sirius Decisions Framework (Template)
Sirius Decisions Framework includes the following programs: Reputation, Demand Gen, Sales Enablement and Market research. Reputation: Customers providing references and advocates provides compelling stories in…
10 Rules for Successful Communities (Oldie but still a goodie)
Back in 2009, Francois Gossieaux interviewed about Community for Social Media Today. In the article, I talked about Community being a center of excellence. In…
Creating a Customer Reference Program (How-Tos)
How to design a customer reference program A customer reference program is a way for companies to use their satisfied customers as advocates for their…
