Customer Lead Scoring Blueprint (Template)
This template was provided by Rachel Ward
This template was provided by Rachel Ward
Asha May leverages her years of experience in customer marketing and customer success to discuss how to launch a CLG program.
How to start developing your upsell or cross-sell strategy: Understand your current customers’ behavior when they purchase or license additional products (understand their needs) Look…
Sirius Decisions Framework includes the following programs: Reputation, Demand Gen, Sales Enablement and Market research. Reputation: Customers providing references and advocates provides compelling stories in…
Base webinar with Luis Gonzalez and David Coates
As 2022 comes closer to an end, I can’t help but reflect on my New Year’s resolution I made 11 months ago – Create a…
Allison is the author of The Age of Customer Equity – Data-Driven Strategies to build a sustainable and profitable company. She provides insights on how…
Gal Biran, CEO of Base (formerly Crowdvocate) provides tips on how to operationalize customer marketing planning process which will help with internal alignment.
Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller By @Mik – Member of the Campus Crew Status is online Mikhael Gustin…
This interview was conducted by Professor Joe Kevens, who yo can find @ @Joe This interview is with Tara Robertson, Senior Manager, Demand Generation, at Chili…
This interview was conducted by Professor Joe Kevens, who yo can find @ @Joe Views on Reviews is a new series of interviews with B2B SaaS…
Kristen Engelhardt, SVP Community & Learning at Automation Anywhere and former Salesforce rock star, discusses how Community and Advocacy work together.
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