Customer Lead Scoring Blueprint (Template)
This template was provided by Rachel Ward
Global Category: Growth - Expansion - Upsell - Cross-sell
Leveraging Reviews to Build Customer Advocacy and Growth program
This course is taught by Katlin Hess, who has built several customer marketing and advocacy prog…
A new framework for CLG and CX
Asha May leverages her years of experience in customer marketing and customer success to discuss how to launch a CLG program.
How to start your B2B upsell or cross-sell program (How-Tos)
How to start developing your upsell or cross-sell strategy: Understand your current customers’ behavior when they purchase or license additional products (understand their needs) Look…
Sirius Decisions Framework (Template)
Sirius Decisions Framework includes the following programs: Reputation, Demand Gen, Sales Enablement and Market research. Reputation: Customers providing references and advocates provides compelling stories in…
Making the business case for Customer Marketing in 2023
Base webinar with Luis Gonzalez and David Coates
Measuring the ROI of Customer Marketing & Advocacy
As 2022 comes closer to an end, I can’t help but reflect on my New Year’s resolution I made 11 months ago – Create a…
Allison Hartsoe: Leveraging data to be customer centric
Allison is the author of The Age of Customer Equity – Data-Driven Strategies to build a sustainable and profitable company. She provides insights on how…
Customer Marketing Planning (Webinar)
Gal Biran, CEO of Base (formerly Crowdvocate) provides tips on how to operationalize customer marketing planning process which will help with internal alignment.
Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller
Evaluating a Customer Marketing & Advocacy Automation Platform: Lessons From a Seller By @Mik – Member of the Campus Crew Status is online Mikhael Gustin…
How Demand Gen Views User Reviews – With Tara Robertson
This interview was conducted by Professor Joe Kevens, who yo can find @ @Joe This interview is with Tara Robertson, Senior Manager, Demand Generation, at Chili…
How a B2B SaaS Growth Strategist Views Reviews – With Dev Basu
This interview was conducted by Professor Joe Kevens, who yo can find @ @Joe Views on Reviews is a new series of interviews with B2B SaaS…
Kristen Engelhardt: How advocacy and community work together
Kristen Engelhardt, SVP Community & Learning at Automation Anywhere and former Salesforce rock star, discusses how Community and Advocacy work together.
