Book-Build-the-Business-Case-for-Branded-Online-Community (How-Tos)
Community experts and practitioners talk about how to build a business case for your community.
Global Category: How-tos
How to Increase Online Community Engagement: Strategy and Tactics
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Engagement, Webinars, Content- Oh My! Strategies to Grow a New Online Community The Peers Over Beers podcast…
How to do a customer newsletter and what content to include (How-tos)
How to do a customer newsletter: Establish goal of the newsletter Build out a content calendar – that includes the newsletter and other communications Inform…
Step By Step Guide on How To Build a B2B Digital Online Community
This content was provided by Chris Detzel. This originally appeared at Chris’ website. Step By Step Guide on How To Build a B2B Digital Online…
Voice of the Customer (How-tos)
This post was originally on LinkedIn – And was written by Kevin Lau. Voice of the Customer (VoC)- how can you use it effectively to…
How to start your B2B upsell or cross-sell program (How-Tos)
How to start developing your upsell or cross-sell strategy: Understand your current customers’ behavior when they purchase or license additional products (understand their needs) Look…
Getting people to register for your event (How-Tos)
Developed by @Wendy (Wendy Parsley), executive producer and founder of Quint and the Campus Crew The content below is mainly for offline events — Conferences,…
How to getting customers to volunteer for customer stories and testimonials (How-To)
Some suggestions for getting customer to volunteer for giving. a customer story or testimonial Offer incentives: Consider offering a discount or other perks to customers…
How to determine a successful B2B email campaign – includes benchmarks (How-to)
There are a few key metrics you can use to determine if a customer newsletter is successful: Open rate: This is the percentage of people…
How to Track Customer References (How Tos)
How to Track Customer References Use a Customer Marketing Automation Platform or reference manage tool. These allow you to easily collect, organize, and manage customer…
Survey questions that they ask net new CAB members before their first meeting? (How-Tos)
An example of a CAB “profile” document or survey questions that they ask net new CAB members before their first meeting? What motivated you to…
Creating a Customer Reference Program (How-Tos)
How to design a customer reference program A customer reference program is a way for companies to use their satisfied customers as advocates for their…
How to do video testimonials? (How-Tos)
Advice from others: From @joel Klette “shooting in person is always going to give you the best footage in terms of quality of production, and…
Example: Product Advisory Board – From Mozilla.com (Template)
Product Advisory Board Charter & Membership 1. Purpose and Objectives The primary purpose of the PAB is to provide advice, input, and feedback on content…
Example: Customer Advisory Board Charter (Template)
Below is a high level example of a CAB Charter Purpose or Mission Statement The purpose of the Customer Advisor Board (CAB) is to provide…
Customer Marketing Planning (Webinar)
Gal Biran, CEO of Base (formerly Crowdvocate) provides tips on how to operationalize customer marketing planning process which will help with internal alignment.
How to build a customer journey map (How-Tos)
Difference between Customer Journey and Life Cycle Customer Lifecycles enable organizations to see how the customer base experiences their industry, business and propositions. Customer Journeys…