Get Started
Resource Center
Learn
Community
- Discussion Forums

Sign in Sign up

Search for:

Get Started
Resource Center
Learn
Community
- Discussion Forums

Search for:

Global Category: Kevin Lau

CLG Campus - How - Tos

Voice of the Customer (How-tos)

This post was originally on LinkedIn – And was written by Kevin Lau. Voice of the Customer (VoC)- how can you use it effectively to…

CLG Resources

Advocacy
Customer Led Groove Podcast
CLG Templates & Toolkits
Industry Events
CLG Research & Reports

CLG Learning Together

CLG Academy
Community
Submit your content

CLG Community

CLG Discussion Forums
Campus Guidelines
Content Submissions

New to the Campus

Getting Started
Learning Paths
Meet the Faculty
Campus Activities

Instagram URL facebook URL tweeter URL LinkedIn URL Youtube URL

Privacy Policy
Terms & Conditions
Security & Privacy
Cookie Policy

Forum Description

This post was originally on LinkedIn - And was written by Kevin Lau. Voice of the Customer (VoC)- how can you use it effectively to drive a culture of #customerledgrowth in everything you do from product innovation, GTM planning, and more. The sad truth is many companies still operate from an inside out perspective - "we know what's best for the customer" without validating if what you're building or launching even resonates with your clients. Here are 4 ways you can implement #voiceofthecustomer programs in partnership with teams across your company. 🔬 1. Alpha & Beta Product Testing This is really about gathering valuable feedback from customers who are interested in testing new features & functionality to help your product teams evolve your company’s products and services. For some of your best advocates that crave exclusive opportunities to tinker with your solutions, this is a slam dunk for creating a win-win outcome - they get to experiment, and your PM teams gather valuable insights. 📥 2. Customer Feedback Surveys It's one thing to launch a survey to your customers every 3-6 months but if you never look at the insights and share it broadly with your teams does it even matter? Solutions like Medallia Qualtrics are great as central hubs for survey insights over time and the best part is you can get super granular with the targeting. 🤝 3. Advisory Councils & CABs The tried and true CAB is great - bring together your top 12-15 customers for 1-2 days of learning and networking but what happens when you have 10 different CABs that every team wants your help to spin up - it's helpful to have an engagement model (see images below) to standardize on how you support teams and run your CABs at scale.

✍ 4. Peer Reviews If this is not part of your strategy in 2023, you NEED to build a business case on this ASAP.

There is SO MUCH you can do with peer reviews from influencing grid reports and MQs, driving demand pipeline, creating battle cards and more targeted traffic to your website. If you're strapped for budget, run a pilot on one review site, drive a review campaign and show proof and results to leadership - this is the exact process I've followed to get incremental $$$ at different companies. If you're unsure about the differences in the review sites, I put together a little table to make it easier to see the comparisons across G2 TrustRadius PeerSpot Gartner Capterra. FYI. See below for Support Engagement Mode

Report

There was a problem reporting this post.

Harassment Harassment or bullying behavior

Inappropriate Contains mature or sensitive content

Misinformation Contains misleading or false information

Offensive Contains abusive or derogatory content

Suspicious Contains spam, fake content or potential malware

Other

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

See blocked member's posts
Mention this member in posts
Invite this member to groups
Message this member
Add this member as a connection

Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

Report

You have already reported this .

Clear Clear All

Loading Comments...

Write a Comment...

Email (Required)

Name (Required)

Website