Newsletter - Base - CLG Campus

2023 TOP100 Influencers & Strategists in Customer Marketing is LIVE!!!

Nominate someone great before January 13th!!!

We kicked off the year by launching the annual TOP100 Influencers & Strategists in Customer Marketing and Advocacy Program. Nominations are open to all until January 13^th so make sure to hurry and nominate yourself, your peers, your friends, and anyone in Customer Marketing that you feel deserves this type of recognition. Help spread the word using hashtag #TOP100CMA23 so everyone gets a chance to be voted in! For more info, visit the TOP100 webpage.

Wondering how to do Customer Marketing as a team? We’ve got a webinar for that!

Sign up to join us (free) on January 24th, Gal Biran, Base Cofounder & CEO will be hosting OutSystem’s Director of Customer Voice Heather Pritchett and her team: Toni Croce, Mariam Payne, Maria Joao Azeredo, and Marco Godinho to share their best practices and in working together as a team. Even scaling from a single-person powerhouse to a team of 2 takes some operational planning, so be sure to get these tips from a team that works.

What was 2022 like for Customer-led Growth (CLG)? Here’s our take.

From launching its first industry-wide awards program, to gathering over 300 Customer obsessed practitioners in San Francisco, to rolling out a dedicated super-hub for shared learning and resources – CLG has been slowly but surely making progress. Take a look at the highlights of 2022 and let us know if we left anything out.

Base Feature Fun: Track Customer Journeys in a Graphic InfoCard

One of the most important aspects of Customer Marketing is knowing when a customer is at the right point of maturity to be approached to join a program or complete an ASK. Base lets you view a per-customer journey and set up automated triggers, so you know when it’s a good time to approach, via which communication channel, and with what type of offer. It’s a super helpful tool that opens a world of possibilities. Want to see the platform in action? Set up a demo right here.

What’s New on Campus? Podcasts and Courses and How-to's... Oh My!

The CLG Campus is your go-to uber-hub for everything Customer Marketing and Customer-Led Growth. Don’t miss the latest and greatest!

Podcasts with Dani Weinstein from SAP, Peter Mahoney - Author of the Next CMO and Jeremiah Owyang.
Courses on Team Management, Customer Awards Programs, Maintaining Superusers and more!
New How-To posts including Questions to Ask New CAB Members, Creating a Reference program, Creating a Video Testimonial and many, many more!

FOOTNOTE

We are all about showcasing your achievements so that others can learn and grow. If you are a Customer Marketing practitioner or fan and would like to be involved in any of our activities, we're happy to hear from you! Email us at CARE@base.ai