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    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
      • Recommended Learning Paths
      • Community Hub
      • Register
      • Log In
    • Resource Center
      • Search By Topic
      • Advocacy
      • Customer-Led Groove Podcasts
      • Industry Podcasts
      • Events – Industry Wide
      • Jobs
        • Post a Job
        • Job Dashboard (For Employers)
        • Job Listing
      • Webinar
      • Templates
      • Short How-Tos
      • Presentations
      • Research and Reports
    • Learn
      • CLG Campus Courses
      • Faculty Advisors and Professors
      • Other CMA or CLG Courses
    • Community
      • Discussion Forums

    Global Category: Newsletter - LinkedIn

    Celebrating Women’s Week Some More (Newsletter 14)

    The CLG Campus has been live for 77 business days, 112 days total. But who’s counting? 🙂 We have over 300 pieces of content –…

    Salute to Woman’s History Month — and other CLG Campus activities (Newsletter 11)

    Originally Published on March 6th, 2023. It’s March– It’s almost spring time!! And it is Women’s History Month. Yesterday, I was at my 13 year-old…

    New Courses, Workshops and more (Newsletter 8)

    Campus Members: I spent President’s Weekend playing soccer with my son and dancing with my daughter. My daughter also asked me if we could do a…

    Free Agents and Lots of Events (Newsletter 7 — February 13th, 2023)

    Because I am such a fun guy, I am writing this week’s newsletter while watching the SuperBowl. While I love watching the game, like many…

    New: Free Agent Area, Templates and other content (Newsletter 6)

    Hope everyone is staying warm and dry. I know several parts of the world are being hit by cold weather, but I am worried about…

    Welcome to 2023 – News You Can Use #4 (Newsletter)

    Happy 2023 Hope you had a great holiday. Although I spent my time off recovering from that nasty flu/bug that has been going around, I…

    Live Courses and Learning Paths — News You Can Use #2 (Newsletter)

    It’s been two weeks since The CLG Campus opened its doors and we continue to add new resource: Recent Additions To The Campus Activities We just…

    Launch of CLG Campus — News You Can Use #1 (Newsletter)

    This will be the first of several updates from the CLG Campus faculty lounge. First, I want to welcome everyone who arrived on Campus for…

    Take a walk on the Wilder side – updates from the Faculty Lounge (Mid-Nov)

    This will be the first of several updates from the CLG Campus faculty lounge. First, I want to welcome everyone who arrived on Campus for…

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    Forum Description

    This will be the first of several updates from the CLG Campus faculty lounge. First, I want to welcome everyone who arrived on Campus for the beta launch. Creating The CLG Campus has been a personal goal of mine for several years. I have always wanted to create a place where marketers can learn and grow together, and go beyond just a product oriented academy to a place of collaborative learning that focuses on helping people improve their craft and accelerate their career. I remember sharing this wish with industry leaders like Scott Brinker back in 2017, when I left Marketo. Why didn't I create it sooner? Basically, my kids were little and I spent most of my extra time with them. But now, thanks to Base, I have been able to put my energy into the Campus, where I hope to leverage my experience at martech companies such as HubSpot, Marketo and Adobe, but also at ed-tech companies such as Udacity and Coursera. Since we are in the early stages of this endeavor, I recommend a few places to visit:
    • Key tasks to set up your profile
    • Topical Learning Paths
    • Resource Center
    • Learning Center
    • Discussion Forums
    • Customer-Led Groove Podcasts
    This week’s Campus features:
    • From the Learning Center: You will want to check out Prof Eran's new Customer-Led Growth: Creating an Action Plan course. This might be the first true CLG course offered on the web. Don’t worry, there will be more.
    • From  the Resource Center: G2 Updated their Buyer Behavior Research Report. You can see it here.
    • From the Resource Center too: New Job Center with the last job listings here.
    Some content that caught my eye this past week:
    • Integrate and Forrester put together A 3-Part Video Series on How B2B Marketers Can Thrive in a Buyer Driven World. Watch here
    • Tealum has a video worth watching: 3 Proven Recipes for Increasing Loyalty and Retention. Watch here.
    • Asha May’s LinkedIn article “Shh.. Customer Experience: The Best Kept Revenue Secret,” which provides a new framework for CX. Asha and I will be recording a podcast this week, so I am looking forward to learning more – and will share my learnings the following week.
    • 5 Predictions for CMOs to Win in 2023 - Forbes article. Sorry about all their pop-ups, etc.
    • Mik, a member of the Campus Crew, also wrote an article in LinkedIn: The Importance of Customer Marketing During this Tough Last Quarter of the Year
    • Forget The Funnel: a Customer-Led Approach to Driving Predictable, Recurring Revenue a new book by Georgina Laudi and Claire Suellentrop
    Professional Development Tips:
    • The power of day-to-day decisions: While its important to be goal oriented, it's important to understand the power of small gains, especially when it comes to day-to-day projects. This is similar to what the book, Tiny Habits: The Small Changes that Change Everything, focused on. In a similar vein, New PwC research shows that starting and stopping smaller projects contribute at least as much to performance as making big, business-level decisions and deals. Project-level and business-level resource reallocation are equally important to performance, with the former accounting for 51% of performance variation in our model associated with resource allocation, and the latter accounting for 49%.
    • Article: 5 Career Principles -- Good article about how to approach your next job from The Atlantic's Derek Thompson.
    • We also offer some workshop videos focused on careers and professional growth here.
    Final notes: Here's a list of our current faculty members. If you are interested in contributing content or teaching a course, let me know @ wilder@base.ai If you have any suggestions for us and/or if you see anything that needs fix'n, ping me directly or post a note here. OK - Time for me to prepare for this week's classes and events. See you around Campus.

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