Key Pillars for Starting a Customer Marketing Function
This podcast is with Katlin Hess, Director of Customer Marketing at G2. Kaitlin also teaches on the CLG Campus. Check out her course: Leveraging Reviews…
Global Category: Podcasts
Starting and Scaling Customer Marketing Programs
This podcast is with Liz Oseguera, who heads up Global Customer Marketing at Airtable.
Building Customer Advocacy Programs with your Internal Teams
This podcasts is with Nathalie Bar, head of Head of Customer Advocacy and Global Campaigns at Temenos
How to build a customer advisory board
This podcast is with Kim Rehnstedt of Hootsuite
Applying Demand Gen Principles to Customer Marketing
This podcast is with Anastasia Pavlova.Â
How Salesforce Approaches Customer Marketing
Hrishi Kulkarni spent several years working with others to build out Salesforce’s Customer Marketing prorams.
Being Customer focused and the Inbound Marketing Methodology
Dan Tyre, who has been with HubSpot since the beginning and is the author of the book, Inbound Organization: How to Build and Strengthen Your…
9 key steps for great customer interviews
Jim Lein is a great story teller and has some great insights on doing a great customer interview.
Overview of Executive Council Programs
Christopher Detzel experienced community leader discusses his experience in launching executive council programs.
The MVP Principle and The Community of Excellence
Adrian Speyer, community guru and author of The Accidental Community Manage, discusses the MVP Principle and The Community of Excellence concept.
Jump starting and growing your online community
Nisha Baxi shares her years of experience in building successful communities.
Building your Marketing Tech Stack & Designing Your Ecosystem
Scott Brinker, VPÂ Platform Ecosystem at HubSpot and Editor at chiefmartec.com, is considered the guru of Marketing Technology and Ecosystems
Unlocking value by integrating community into the customer journey
Brian Oblinger discusses how integrating community into the customer journey unlocks true customer value.
Integrating Community into your Marketing Programs
Jordan Scott discussions how to integrate Community into your Marketing Programs
A new framework for CLG and CX
Asha May leverages her years of experience in customer marketing and customer success to discuss how to launch a CLG program.
Integrating Community into Customer-Led Growth Programs
Erica Kuhl who helped start Salesforce’s Trailblazer Community discusses how to integrate Community into a CLG strategy.
How Customer Marketing and Customer Success Work Together
Rod Cherkas is the CEO and founder of HelloCC0, and author of the upcoming book The Chief Customer Officer Playbook.
Building Long-Term Relationships with Customers
Maria Braune, Director of Client Advocacy at DailyPay, discusses how to build long-term relationships with customers.