Self-Service - CLG Campus

Cisco’s Strategy to Attract the Self Serve Buyer with Rebecca Stone, SVP and CMO – TrustRadius Talks (Webinar)

In this Trust Talk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Rebecca to discuss how Cisco uses the voice of the customer in…

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer (Research and Report)

This was provided by TrustRadius 2022’s leap to trusted sources and self-service The B2B Buying Disconnect is TrustRadius’ annual research report that tracks year-over-year changes …

Global Category: Self-Service

Cisco’s Strategy to Attract the Self Serve Buyer with Rebecca Stone, SVP and CMO – TrustRadius Talks (Webinar)

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer (Research and Report)

2022’s leap to trusted sources and self-service

What is the B2B Buying Disconnect?

Meet your new technology buyer: Emily

1. Buyers have all but replaced vendor-provided content with more trusted sources

2. Buyer Expectations for self-service are higher than ever before

3. Buyers want to try before they buy—and they want vendors to enable it

4. Buyers want pricing to be easy to find and transparent

5. Collaboration among the buying committee has increased and is highly unstructured

Adapting to the Self-Serve Buyer

Demographic Information

Methodology

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