Making Decision and Priorities (Template)
Professor – @larryimgrund suggested people use this to help prioritize and make decisions. So, we add it to the CLG Campus. How to use “Important”…
Global Category: Templates
Customer Lead Scoring Blueprint (Template)
This template was provided by Rachel Ward
How to craft a B2B message that resonates
This post was written by Robert Kaminski 💪 By using Personas Different people care about different things… Even if they work at the same company.…
Building a Business Case for an Customer Advocacy Program (Template)
This was provided by Jennifer Susinski – Faculty member of the CLG Campus.
Stakeholder engagement for Customer Advisory Board (CAB) programs (Multiple-Templates)
@KMB — A Base advisor, provided these templates to the CLG Campus. 1.Framework for presenting to C-Level 2.Steering Committee recommendations This framework…
Tracking your Customer Stories (Template)
This templates was created by Harikrishna, a customer marketing and advocacy professional, currently works at Chargebee. He’s passionate about all things customer love and loyalty,…
Sprint your way to ABM — Account Based Marketing (Resource and Template)
This was written by Eran Livneh, aka @GrowthGuy I’ve been helping companies get started with Account-based Marketing for over twenty years, way before it was…
Example: Description of Advocacy Program – To Share with Customers (Template)
This template was provided by the Temenos team. Temenos-Ambassador-Program-Brochure-2022
List of Community Frameworks
Here’s a list of different Community Frameworks. Started by Valentina Ruffoni 7️⃣The 7p’s of Community – https://cmxhub.com/the-7ps-of-community/ ⚡️The SPARK model – https://medium.com/@iamvalentinaruffoni/the-spark-model-the-framework-for-encouraging-conversations-and-deepening-connections-2b987f4a0952 💬The Community Engagement…
Sirius Decisions Framework (Template)
Sirius Decisions Framework includes the following programs: Reputation, Demand Gen, Sales Enablement and Market research. Reputation: Customers providing references and advocates provides compelling stories in…
Minimum Viable Advocacy Program (Template)
This template was provided by HubSpot
SiriusDecisions’ Metrics Spectrum (Template)
Content from SiriusDecisions/Forrester and this LinkedIn post SiriusDecisions’ Metrics Spectrum, which helps organize and structure the journey to insight-driven decision making, consists for four parts.…
Customer Advocacy Journey Map
This template was provided by HubSpot.
Example: Product Advisory Board – From Mozilla.com (Template)
Product Advisory Board Charter & Membership 1. Purpose and Objectives The primary purpose of the PAB is to provide advice, input, and feedback on content…
Example: Customer Advisory Board Charter (Template)
Below is a high level example of a CAB Charter Purpose or Mission Statement The purpose of the Customer Advisor Board (CAB) is to provide…
Example of Buyer Journey
Shared during AMA presentation. Many companies and organizations have their buyer journey. This is one model to help marketers plan out their programs.
