Tracking your Customer Stories (Template)

This templates was created by Harikrishna, a customer marketing and advocacy professional, currently works at Chargebee. He’s passionate about all things customer love and loyalty,…

Sirius Decisions Framework (Template)

Sirius Decisions Framework includes the following programs: Reputation, Demand Gen, Sales Enablement and Market research. Reputation: Customers providing references and advocates provides compelling stories in…

SiriusDecisions’ Metrics Spectrum (Template)

Content from SiriusDecisions/Forrester and this LinkedIn post SiriusDecisions’ Metrics Spectrum, which helps organize and structure the journey to insight-driven decision making, consists for four parts.…

Example of Buyer Journey

Shared during AMA presentation. Many companies and organizations have their buyer journey. This is one model to help marketers plan out their programs.