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    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
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    Global Category: Webinars

    Leverage Your Customer Marketing Superpowers outside the Tech Industry (Webinar – Office Hours)

    This office hours session was with Steven Woodward,who works at Ciox Health, and John Emrick, formerly with Microsoft. Recording below: Presentation below:

    Creating a B2B Customer Reference Program To Boost Deal Efficiency, Deliver Measurable Rev Impact

    Referencing For Impact: Creating a B2B Customer Reference Program That Boosts Deal Efficiency, and Has Measurable Revenue Impact As a Customer Marketer or Reference Program…

    Making the Case for Customer Marketing in 2023

    Base will be sharing the impact metrics being referenced by industry leaders, and dive into those helping to make the case for Customer Marketing in…

    How to pick the right customer review sites and measure on success? (Office Hours Recording)

    This office hours session was led by Joe Kevens (@Joe), founder of B2B SaaS Reviews, and Dylan Caraker Below you can find a recording of…

    Cisco’s Strategy to Attract the Self Serve Buyer with Rebecca Stone, SVP and CMO – TrustRadius Talks (Webinar)

    In this Trust Talk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Rebecca to discuss how Cisco uses the voice of the customer in…

    How Druva is Transforming Marketing to Align with the Modern Buyer’s Journey with Ash Parikh – TrustRadius Talks (Webinar)

    Featuring Ash Parikh, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer…

    How Checkout.com Leverages Social Proof Throughout Their Marketing Efforts Why Checkout.com Saturates the Market with Customer Proof with Leela Srinivasan )TrustRadius Talks (Webinar)

    Featuring Leela Srinivasan, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer…

    You Are The Champion: Using Your CMA Super-powers to Unlock a Super-Career Path (Webinar)

    The skills you develop as a Customer Marketer can – and should – be put to work to unlock your own professional growth. Despite current…

    The Job is Yours: Gearing Up to Find Your Next Position in Customer Marketing (Webinar)

    Work, the workplace, and the workforce have changed, and now is the perfect time to refresh your knowledge of the job market and “the search”.…

    ChatGPT: Your AI Assistant for Streamlining Marketing Tasks (Rosemary Brisco & Rich Schwerin)

    Great Webinar on ChatGPT by Rosemary Brisco and Rich Schwerin. This video explores the capabilities of ChatGPT, an AI-powered “Idea Machine for Business.” From streamlining…

    What Does GA4 Mean for Measuring Community Health?

    Below is the prequel to the upcoming course: Create impactful dashboards that sort out your community data’s firehouse, which is a live course taught by @venialogan…

    How to Create Genuine Advocacy for B2B Companies (Webinar)

    Webinar with David Meerman Scott, author of several marketing books include Fanocracy.    

    Building a Customer Advocacy Strategy in 2021 (Webinar)

    CMO Huddle: 2023 B2B Buying Trends (CMO Huddle)

    Adapt to the modern tech buyer and win A buyer behavior revolution is taking place as millennials and Gen Zs move into decisioning roles, and…

    Go-To-Market Strategy Transformations Driving Business Today (Webinar)

    Featuring Dawn Colossi, CMO of Software AG TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the…

    Amplifying Your Brand Through Customer Enablement in Sales & Marketing (Webinar)

    TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.…

    Using Customer Intimacy to Differentiate Your Brand (Webinar)

    Featuring David Coates, Director of Customer Marketing, and Scott Buchanan, CMO, of Forter. TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture…

    Creating Demand Creation Over Demand Capture with Eric Olson of Quickbase

    Featuring Eric Olson, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer…

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    Forum Description

    Featuring Eric Olson, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company. Quickbase provides project management support for a variety of industries. Their no-code platform enables all kinds of businesses to create, connect, and customize applications, equipping them with automated workflows, seamless integrations, and actionable reports and metrics. Quickbase's marketing strategy is focused on creating demand and making the buyer's journey as frictionless as possible. They provide rich, relevant resources based on today's buying behaviors, such as social proof from customer reviews and self-service resources like product demos. To create demand, Quickbase focuses on establishing category-level awareness and education through practical, persona-specific efforts. In this Trust Talk, Eric and TrustRadius’ Founder and CEO Vinay Bhagat, discuss how Quickbase has pivoted their marketing strategy to be focused around the modern-day buying journey: providing the resources that today's buyers really want and enabling their journey, rather than just collecting a volume of MQLs.

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