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    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
      • Recommended Learning Paths
      • Community Hub
      • Register
      • Log In
    • Resource Center
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        • Job Listing
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      • Short How-Tos
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    Global Category: Webinars

    How to pick the right customer review sites and measure on success? (Office Hours Recording)

    This office hours session was led by Joe Kevens (@Joe), founder of B2B SaaS Reviews, and Dylan Caraker Below you can find a recording of…

    Cisco’s Strategy to Attract the Self Serve Buyer with Rebecca Stone, SVP and CMO – TrustRadius Talks (Webinar)

    In this Trust Talk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Rebecca to discuss how Cisco uses the voice of the customer in…

    How Druva is Transforming Marketing to Align with the Modern Buyer’s Journey with Ash Parikh – TrustRadius Talks (Webinar)

    Featuring Ash Parikh, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer…

    How Checkout.com Leverages Social Proof Throughout Their Marketing Efforts Why Checkout.com Saturates the Market with Customer Proof with Leela Srinivasan )TrustRadius Talks (Webinar)

    Featuring Leela Srinivasan, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer…

    You Are The Champion: Using Your CMA Super-powers to Unlock a Super-Career Path (Webinar)

    The skills you develop as a Customer Marketer can – and should – be put to work to unlock your own professional growth. Despite current…

    The Job is Yours: Gearing Up to Find Your Next Position in Customer Marketing (Webinar)

    Work, the workplace, and the workforce have changed, and now is the perfect time to refresh your knowledge of the job market and “the search”.…

    ChatGPT: Your AI Assistant for Streamlining Marketing Tasks (Rosemary Brisco & Rich Schwerin)

    Great Webinar on ChatGPT by Rosemary Brisco and Rich Schwerin. This video explores the capabilities of ChatGPT, an AI-powered “Idea Machine for Business.” From streamlining…

    What Does GA4 Mean for Measuring Community Health?

    Below is the prequel to the upcoming course: Create impactful dashboards that sort out your community data’s firehouse, which is a live course taught by @venialogan…

    How to Create Genuine Advocacy for B2B Companies (Webinar)

    Webinar with David Meerman Scott, author of several marketing books include Fanocracy.    

    Building a Customer Advocacy Strategy in 2021 (Webinar)

    CMO Huddle: 2023 B2B Buying Trends (CMO Huddle)

    Adapt to the modern tech buyer and win A buyer behavior revolution is taking place as millennials and Gen Zs move into decisioning roles, and…

    Go-To-Market Strategy Transformations Driving Business Today (Webinar)

    Featuring Dawn Colossi, CMO of Software AG TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the…

    Amplifying Your Brand Through Customer Enablement in Sales & Marketing (Webinar)

    TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer voice, and creating a customer-driven company.…

    Using Customer Intimacy to Differentiate Your Brand (Webinar)

    Featuring David Coates, Director of Customer Marketing, and Scott Buchanan, CMO, of Forter. TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture…

    Creating Demand Creation Over Demand Capture with Eric Olson of Quickbase

    Featuring Eric Olson, Chief Marketing Officer TrustRadius’ Trust Talks series highlights B2B executives’ approach to building a culture of listening to customers, activating the customer…

    Practitioner Webinar with Heather Pritchett and the OutSystems Team

    Join us for a team-led webinar with the OutSystems Customer Voice team. As you scale, one of the things Customer Marketing practitioners are learning to…

    Customer-Centric Strategies to Attract the New-Age Buyer – TrustRadius Talks (Webinar)

    Using the VoC to Elevate Digital Discoverability and Drive Sales A recent survey of 304 U.S. technology buyers, 101 sellers, and 103 marketers, conducted by…

    Creating a Customer-Centric GTM Strategy – TrustRadius Talks (Webinar)

    Using account intelligence to align GTM with customer experience “Traditional account-based marketing (ABM) didn’t feel very customer centric,” says Jon Miller, Chief Marketing Officer at…

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    Forum Description

    Using account intelligence to align GTM with customer experience “Traditional account-based marketing (ABM) didn’t feel very customer centric,” says Jon Miller, Chief Marketing Officer at Demandbase. When B2B companies align their go-to-market (GTM) strategy with overall customer experience (CX), they’re practicing account-based experience (ABX) marketing. ABX doesn’t invalidate or replace ABM, it enhances it by adding critical principles of CX. In this video, TrustRadius Founder and CEO Vinay Bhagat sat down with Jon Miller, Chief Marketing Officer at Demandbase, to discuss actions companies need to take to build account intelligence that can inform a customer-centric go-to-market (GTM) strategy. In this video, Jon outlines the transformational trends affecting B2B marketing, including the rise of the self-service buyer and the disconnect between the customer-centric vision of account-based experience (ABX) and the reality of what a lot of B2B marketers are doing today. “We’re the recipient of B2B marketing sales, and it’s not pretty. There are so many interruptions, irrelevant messages, and people reaching out in a way that is not useful. There’s almost a disconnect between the customer-centric vision of ABX and what a lot of B2B marketers are doing today.” Jon Miller

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