How to do a customer newsletter:
- Establish goal of the newsletter
- Build out a content calendar – that includes the newsletter and other communications
- Inform other stakeholders of schedule — and see if schedule should be adjusted based on company events, etc.
- Research if your company has other newsletters so that you can combine them or work together on ensuring you don’t bombard customers
- Talk to a few customers — on a frequent basis — to understand what they want from a newsletter
What to include:
- Product updates: we limit this to three and then do an extended product update with all updates in the community, which we link to in the newsletter
- Upcoming customer events in the next month
- New resources relevant to customers – could be on-demand events from previous month, new educational content, etc.
- Link to join your community or slack channel
- Feature customer or partner or include a customer story
- Industry news and trends. – I call this “News You Can Use”
- Upcoming events and announcements
- Feedback or suggestions section
- Lighthearted content (e.g. jokes, puzzles)
- Company updates and news
- Product or service updates and news
- Industry insights and trends
- Promotions, discounts or special offers
- Educational content (e.g. tips, tutorials)
- Feedback or suggestions section
Started by @Campus-Crew and then included items suggested by ChatGPT