Immi Ramen Community Dissected

This is part of series developed Bri Leever Brand Community Strategist at Ember Derrick Chiu Community Manager at Thrive TRM. It is part of the Community Dissected Series.

Neither of us had heard of Immi Ramen, but we were really excited to learn more about their customer community and ambassador community! In this episode we dissect their customer community, make some inferences about the structure of their ambassador program, and give some recommendations to help this brand-led organization adopt some community-led practices.