Customer Advocacy Marketing Manager

Mature and scale an internal, end-to-end program and process to identify and deliver customer advocacy activities including customer storytelling, customer references, maintenance of customer website content and internal customer win stories.

Work in partnership with marketing demand generation to set customer marketing campaigns that leverage the powerful voice of the customer and drive new business

Manage the consistent pipeline of and produce powerful customer success story assets (case studies, content, slide decks, blogs, social media posts, videos, newsletters) and testimonials each quarter.

Collaborate with our internal production team to harness the influence of happy customers in customer testimonial videos, identify new and more effective sources/formats for customer success stories, references and iterated content assets.

Demonstrate creativity and enthusiasm in cultivating effective relationships and regular outreach with key customer group leaders, including members of our global go-to-market success teams and product management, to nurture and drive participation.

Help further establish the process for working with cross-functional teams in terms of receiving, validating, leveraging, and executing on a customer story across program types.

Drive campaigns to increase DataRobot’s presence on customer review sites (e.g. Gartner Peer Insights, TrustRadius)

Communicate out to internal teams on the availability, strategic deployment and completion of customer references, use of advocacy assets and interactions.

Partner closely with marketing counterparts, customer success, sales, and the executive team to identify potential customer advocates, work with sales to encourage their support of advocacy activities, and connect with customers to match them to opportunities that allow them to be experts and influencers

Manage the customer reference repository, a database of customer references, available customer speakers and other potential activities to make outreach and interactions more efficient.

Maintain tracking for transparency into progress of program initiatives and reporting to measure the impact and success of customer advocacy programs.

Customer Advocacy Marketing Manager

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