Director of Customer Marketing

  • Full Time
  • Remote
  • Full Time
  • Remote

Website VVD Voorschoten

About the job

We are looking for a well-rounded Director of Customer Marketing to drive our customer engagement and growth strategy. Reporting to the VP of Product Marketing, you will devise engagement and retention strategies while driving execution with dedicated support to elevate the voice of the customer across all marketing programs, partnering with Product Marketing, Brand, Demand Generation, Sales, and Operational Customer Success teams.

In this role, you can expect to,

  • Take a data-driven approach to grow our business through continued evolution and improvement of our customer messaging across multiple channels, account-based marketing (ABM) campaigns, quarterly Customer Advisory Boards (CABs), and customer-led events.
  • Work collaboratively and cross-functionally to understand the needs of customers and create targeted programs that build customer loyalty.
  • Lead the strategy, development, and execution of marketing initiatives to optimize conversion and retention with personalized segments and promotional tools.
  • Oversee the development, execution, and analysis of product offerings, including offer management and communication, member segmentation, and behavior-based and transaction-triggered messaging
  • Perform end-to-end monitoring of campaign execution and performance.
  • Develop testing strategies to optimize business performance.
  • Develop, present, and advocate for marketing strategies and budgets.
  • Lead the evolution of our marketing capabilities by identifying opportunities to grow through technological innovation.
  • Continually research retention marketing trends and technologies while leveraging best practices.
  • Work both independently and collaboratively with internal and external cross-functional teams while managing and building a team of Customer Marketers.

Qualification to thrive in this role,

  • The ideal candidate will have a solid understanding of retention strategies and act as the key subject matter expert harnessing and leveraging the voice of the customer across all company-wide initiatives.
  • 10+ years of marketing experience.
  • BS/BA in Marketing or related field. MBA preferred.
  • Passion for customer experience and increasing the value of customers through thought-provoking and leading best-in-class programs.
  • Strategic planning skills: strong strategic thinker, ability to search for insights, and shepherd a strategic idea.
  • Responsible, detail-oriented, well organized, independent, ability to learn quickly, multi-tasking, great interpersonal skills, team player.


Velocity: Exceeding expectations of our customers, colleagues, and ourselves by delivering swift and effective results.

Integrity: Doing right by our customers, colleagues, and ourselves through honest and ethical actions.

Be Bold: Daring to take risks, learn, and grow to benefit our customers, colleagues, and ourselves.

Empowerment: Owning our decisions and being accountable for the impact we have on our customers, colleagues, and ourselves.

Service: Supporting our customers, colleagues, and ourselves with respect and empathy.

As a work-anywhere company, Velocity Global fosters a values-driven culture. We value inclusion and belonging. We encourage applications from all qualified candidates regardless of age, ancestry, race, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.

If you have a disability or special need that requires accommodation, please contact us at

What We Do

Velocity Global is one of the fastest-growing companies in the world. Our Global Work Platform™ enables the world’s leading companies to identify, hire, and pay the best talent in over 185+ countries and all 50 United States. More than 1,000 brands rely on our Global Work Platform™ to build highly collaborative global teams with ease. At Velocity Global, we make working from anywhere, anytime, possible.

Who We Are As a Team

We are a team of passionate, creative, empathetic, and innovative “owner-employees” committed to building the world’s #1 cloud-based, next-gen Global Work Platform™.

If you wake up compelled to innovate, collaborate and laugh, you should apply!

To apply for this job please visit

To apply for this job please visit

Contact us

VVD Voorschoten

Related Jobs