VP, Customer Marketing and Events

  • Full Time
  • Anywhere
  • Full Time
  • Anywhere

Website icims

Job Overview

The VP of Customer Marketing & Events is responsible for how iCIMS helps to nurture customer relationships as well as how we implement market-facing events, all on a global level! This leader will supervise a team of professionals responsible for crafting and delivering a comprehensive customer marketing strategy across adoption, retention, expansion and advocacy; and advise on programs that helps iCIMS better connect with customers and prospects.

This position reports to the CMO and is a member of the iCIMS senior leadership team. We are looking for a results oriented, dynamic and proven leader who can work closely with multiple partners, executives and team members. You’ll be a beacon of new insights that advance customer relationships through an outside-in perspective, strategic marketing and an events program that delivers impact, as the buyer experience continues to shift!

About Us

When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We’re dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.


  • Build and advance a marketing strategy that elevates and nurtures customer relationships and drives positive outcomes across key phases of the lifecycle
  • Partner closely with the Customer Success and Sales teams to help advise how we market to our customers and deliver with a high level of coordination and partnership across functions
  • Create evaluation methods to follow the progression and success of the customer marketing program
  • Areas of responsibility include community building/nurturing, case study & testimonial sourcing and development, client advisory councils, industry-specific initiatives, Voice of the Customer, review site management, cross-sell/up-sell, renewal plays and support, and more
  • Run the iCIMS event strategy that includes operations, content and logistics for in-person and virtual events and the iCIMS presence at external industry events and conferences
  • Take a critical eye to defining and tracking goals, targets and results, including pipeline generation, opportunity progression and other related metrics
  • Drive marketing, communication and demand generation activities for before, during and after key events
  • Coordinate with & influence internal iCIMS events team, external resources, and other iCIMS partners to help lead a best-in-class events program
  • Lead and empower the Customer Marketing and Events functions to ensure that strategies/objectives are met
  • Maintain a strong team and work environment enabling operational objectives and retention/alignment of people resources to fulfill team objectives optimally
  • Lead and mentor both direct and indirect reports with the goal of improving their professional expertise to better serve business initiatives
  • Make recommendations for organizational and/or process improvements and proactively plans for, organize and deliver well thought-out and processed organizational change programs


  • 15+ years in customer marketing and events roles with increasing responsibilities and proven track record of success
  • Experience in B2B tech / SaaS sector
  • Demonstrated success developing & running these programs in support of organizational strategies
  • A gift to influence, work with, and lead teams to successfully achieve business goals
  • Ability to communicate and influence cross-functionally with the Executive Team, management peers and stakeholders
  • Experience in managing internal and external resources
  • Ability to drive creative, analytical, strategic and tactical activities
  • Positive, collaborative, inclusive, and inspirational leadership style, modeling iCIMS values


  • BS/BA in Marketing, Business or related field; MBA desired
  • Experience in HR tech, HCM and/or talent tech

EEO Statement

iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.

We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at careers@icims.com.

Compensation And Benefits

The target total compensation for this role is $250,000-300,000. Compensation will be based upon experience.

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: https://careers.icims.com/benefits

To apply for this job please visit www.linkedin.com.

To apply for this job please visit www.linkedin.com.

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