VP Marketing

Website Base (formerly Crowdvocate)

About the position

Base (formerly Crowdvocate) is a Customer Lifecycle Marketing platform, building the Customer-led Growth (CLG) category and ecosystem. Through journey tracking, automation, insights, and predictions our Customer Marketing platform helps companies refocus their efforts on their customer-base, and attribute growth to customer activations. Armed with the tools and knowledge to achieve a well-engaged customer base, at scale, some of the world’s best marketing teams are already using Base to go from impacting demand to impacting Growth.

Base is looking for a results-oriented and strategic VP of Marketing who can build, own, and drive strategy, positioning, market influence, and pipeline. You’ll work with cross-functional leaders in our global team to align our Go to Market strategy, while managing a team of Marketing professionals. Reporting to the CEO and Founder, as part of the company’s Senior management, you’ll have a major impact on leading Base to category creation and domination.

Please note that this is a remote position for candidates with availability to work approximately once a month from the company “hubs” in Boston and the Bay Area.


  • Increase brand awareness through thought leadership and development and implementation of a cohesive marketing plan.
  • Establish an exemplary Customer Marketing function.
  • Create a holistic marketing strategy and execution plan.
  • Monitor, scrutinize, and improve marketing campaigns as needed.
  • Oversee and set goals for internal teams, both long and short term.
  • Work cross functionally with all departments, especially Product, Sales and Community.
  • Use creative PR strategies to build relationships with stakeholders and media.
  • Conceptualize, guide, and support marketing events.
  • Lead product messaging and supporting product collaterals.
  • Align with Sales on demand generation metrics and flow, attribute and optimize.
  • Support internal teams with marketing collateral including employee branding.
  • Provide the CEO with marketing metrics.
  • Support go-to-market strategy, vision messaging and differentiation activities.
  • Grow and mentor a team of passionate and professional marketers.
  • Support our CMO Advisory Board and thought leadership activities.


  • Proven work in a senior role such as Marketing Director, VP of Marketing, CMO or similar.
  • Specific experience in building and leading a marketing strategy in SaaS start-ups.
  • Ability to think strategically but not opposed to being hands-on (we are a startup!).
  • Experience in the design and implementation of successful marketing campaigns.
  • Excellent leadership, communication, analytical, and project management skills.
  • Experienced in thought leadership activities and participating in speaking engagements.
  • Great decision-making skills and the ability to make difficult decisions.
  • Proven track record as a Senior Manager of a global, cross- cultural team.
  • Advanced degree in relevant fields such as Marketing or Communications.
  • Knowledge and proficiency in Hubspot, Google AdWords, SEO, and web analytics are an advantage.

Our Culture

Cultural fit is key to your success within Base! The team is filled with social, friendly people who are all committed to the same goal – excellent, innovative digital work and client satisfaction. It is a flat structure and the team collaborates, including the founders, who take a hands-on approach in the business.


Base is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

To apply for this job please visit base.ai.

To apply for this job please visit base.ai.

Contact us

Base (formerly Crowdvocate)

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