VP: Product adn Customer Marketing

Building incomparably simple financial operations solutions supporting the heartbeat of our communities and nearly half of the U.S. GDP — small and mid sized businesses.BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms.BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and Sydney, AUS and are continuing to expand into other geographic locations. If you’re looking for a place that helps you do the best work of your career, look no further than BILL.

Make Your Impact Within a Rapidly Growing Fintech CompanyReporting to the Chief Marketing Officer, the Vice President, Product and Customer Marketing is responsible for leading a team for product and customer marketers who are the driving force behind getting products to market and growing their impact on customers and the business. Utilizing user research, market insights, and product understanding you will develop systems and processes that enable the team to represent the voice of the customer – before, during and after product launches. You and your team will be responsible for driving product adoption, retention, advocacy, and loyalty

.Key Responsibilities

• Regularly assess market intelligence, influence product strategy and roadmap, own positioning, and orchestrate the end-to-end go-to-market strategy for BILL
• Develop the messaging and positioning of BILLs products to equip sales teams to identify opportunities, close deals, support successful launches and drive customer adoption through market facing communications and touch points
• Communicate the value proposition of BILLs product and services to the sales team and develop compelling sales tools that support a high velocity sales motion at BILL.
• Gain a deep understanding of BILLs products and partner with Product and Sales leadership to articulate product value in a way that resonates with SMB customers while differentiating BILL
• Work with Finance and Product teams on pricing and product offerings for different segments to maximize revenue, profitability and increase total payment volume (TPV).
• Gather, analyze, and respond to competitive intelligence, including win/loss analysis, that keeps our customer-facing teams confident and educated on how to articulate the BILL value proposition
• Continuously improve product-market-fit, trial conversion, pipeline conversion rates and Net dollar and unit retention rates
• Track and utilize metrics for product market fit, funnel conversions, win rates, product adoption rates (Ad Valorem penetration rate) and customer retention rates to execute campaigns that drive awareness and adoption on an ongoing basis

We’d Love To Chat If You Have

• 15+ years of experience in B2B marketing or product with a strong focus on messaging and positioning. Fintech or SaaS experience required
• Demonstrated ability to set the vision and strategy for a large marketing or product organization and have the ability to articulate how to do so at BILL
• Experience with self-serve / SMB product offerings required
• Deep knowledge of GTM tactics, strategies, and complexities in the SMB space
• Experience at a company with ARR > $500M
• Focus on hiring and developing a diverse team with a broad set of talents
• Bachelor’s degree required, Master in Business Administration preferred

Let’s Talk About Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• Life Insurance, Long & Short-term disability coverage
• Employee Assistance Program (EAP)
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives
• Employee recognition and referral programs
• And much more

This role is based in California.The estimated base salary range for this role is noted below for our office location in San Jose, CA. Additionally, this role is eligible to participate in BILL’s bonus and equity plan. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.San Jose pay range$227,800—$285,000 USDWe live our culture and values every dayAt BILL, we’re different by design—it’s our culture. Our CEO is a trusted entrepreneur who lives our cultural values: Humble, Authentic, Passionate, Accountable, and Fun. People here love being their authentic selves, contributing unique experiences, sharing ideas, perspectives, and intellectual curiosity. We celebrate our diversity as the heart and soul of how we work, grow, and succeed together. Inspiring people with meaningful career experiences they love really does make the dream work and our successes just keep getting better. There’s no limit to what we can build and where we can go from here. We’d love you to join us.BILL is proudly an Equal Opportunity Employer where everyone is welcome. Our innovation and technology are inspired by an inclusive culture unlike any other. Everyone brings a different personal story and perspective and this diverse mix of minds, backgrounds, and experiences is where our greatest ideas come from. We welcome people of all races, ethnicities, ages, religions, abilities, genders, and sexual orientations to make us an even more vibrant company. We want everyone to bring their authentic selves here, to share our values, shape our vision, drive innovation, and become part of a culture we celebrate every day.BILL Culture

• Humble – We check our egos at the door. We are curious. We listen, accept feedback.
• Authentic – We earn and show trust by being real—embracing our authentic selves.
• Passionate – We care deeply about each other and our customers.
• Accountable – We are duty-bound to each other, our customers, and society.
• Fun – We wrap it all together by building connections and enjoying time spent together.

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