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    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
      • Recommended Learning Paths
      • Community Hub
      • Register
      • Log In
    • Resource Center
      • Search By Topic
      • Advocacy
      • Customer-Led Groove Podcasts
      • Industry Podcasts
      • Events – Industry Wide
      • Jobs
        • Post a Job
        • Job Dashboard (For Employers)
        • Job Listing
      • Webinar
      • Templates
      • Short How-Tos
      • Presentations
      • Research and Reports
    • Learn
      • CLG Campus Courses
      • Faculty Advisors and Professors
      • Other CMA or CLG Courses
    • Community
      • Discussion Forums

    Lesson Category: Advocacy

    CMO’s View on Customer Marketing (Udi Ledergor and Gal Biran)

    Lesson 1 – Capabilities – CEO perspective (Video – 27 min)

    Lesson 1 – Capabilities – CEO perspective from Victor Cho on Vimeo.

    The 5 Step Playbook for Creating Customer Awards Programs That Rival The Oscars (Kevin Lau, Global Head of Customer Advocacy – Adobe)

    If you’ve ever thought about creating a customer awards program but struggled with getting awareness and buy-in, then you’re in luck. During this session, you’ll…

    Kristen Engelhardt

    Customer Advocacy in the Age of Community and TikTok (Kristen Englehardt, SVP, Community & Learning – Automation Anywhere)

    Navigating the Relationship Between Community and Advocacy (Bridget Heaton, Customer Marketing Lead – Slack) B2B Communities

    How do you define the relationship between Community and Advocacy? It can be complicated, but it’s incredibly important. While I believe they’re better together, there…

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    Forum Description

    [videopress MU57m4Wi]

    How do you define the relationship between Community and Advocacy? It can be complicated, but it's incredibly important. While I believe they're better together, there are many factors that play into how easily these two functions can partner and ultimately impact the customer experience. In this session, you can expect to learn about the relationship between Community and Advocacy, helpful tips for program building, and strategies for navigating the complexities of this relationship regardless of your team or company size.

    Part of the B2B Community curriculum.

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