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    CLG Campus
    CLG Campus
    • Get Started
      • Recommended first 6 things to do
      • Short Video Tours of The CLG Campus (Will need to log in)
      • Recommended Learning Paths
      • Community Hub
      • Register
      • Log In
    • Resource Center
      • Search By Topic
      • Advocacy
      • Customer-Led Groove Podcasts
      • Industry Podcasts
      • Events – Industry Wide
      • Jobs
        • Post a Job
        • Job Dashboard (For Employers)
        • Job Listing
      • Webinar
      • Templates
      • Short How-Tos
      • Presentations
      • Research and Reports
    • Learn
      • CLG Campus Courses
      • Faculty Advisors and Professors
      • Other CMA or CLG Courses
    • Community
      • Discussion Forums

    Lesson Category: Analytics and Dashboards (MAD)

    How to Drive Customer Adoption and Lifetime Value with Account-Based Marketing (Eran Livneh, Founder & Chief ABM Office – MarketCapture)

    Impact of NPS 3.0 on Advocacy Programs (Helen Feber, Managing Partner – Referential)

    Is the Net Promoter Score dead? What Advocacy Programs everywhere can expect and learn from the impact of NPS 3.0. In this session, Helen Feber,…

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    Forum Description

    [videopress mN2AbObs]

    Is the Net Promoter Score dead? What Advocacy Programs everywhere can expect and learn from the impact of NPS 3.0. In this session, Helen Feber, Managing Partner of Referential, will walk us through the concept of earned growth as the accounting-based counterpart for the Net Promoter Score, one that will reinforce the effectiveness of advocacy programs.

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