Community’s Place in the Organization – To be updated
The role of Community in B2B companies has evolved over time. Historically, B2B Communities started in the Customer Support where the goal was call deflection.…
Lesson Category: B2B Community
Elevate Your Customer Marketing To Strategically Drive Growth (Laura Ramos, VP, Principal Analyst – Forrester Research)
Fundamental changes in B2B buyer behavior and business models now make engaging and growing customers essential to business success. But how do top customer marketing…
Shifts in B2B Marketing and Why 3 Letter Acronyms are No Longer Enough to Measure Success (Genefa Murphy, CMO – Five9)
B2B marketing is changing. It’s no longer about driving leads to sales—now, we need to think about the entire customer lifecycle. Learn from Genefa Murphy,…
The State of Software Buying (Amanda Malko, CMO – G2)
The state of software buying has changed. Today’s software buyers possess consumer expectations. They are conducting more independent research and moving more quickly through the…
Marketing’s Role in SaaS (Sara Varni, CMO – Attentivie)
This session is designed to be a conversation with Sara, led by Gal Biran, CEO of Crowdvocate. Â We will explore a variety of questions around…
From Controversy to Customer: A Story of Radical Change (Keynote: Laura Messerschmitt, VP Customer Experience and Care, GoDaddy)
GoDaddy made a name for itself through outrageous Super Bowl commercials. But, to get to the next level, they had to take a journey of…
What Are Customer Reviews?
A customer review is a review left by a customer about their experience with a product or service. Customer reviews are a form of customer…