The role of Community in B2B companies has evolved over time. Historically, B2B Communities started in the Customer Support where the goal was call deflection.…
A customer review is a review left by a customer about their experience with a product or service.
Customer reviews are a form of customer advocacy through user-generated content. Reviews are often leveraged as social proof in the sales process—people want to hear what other customers think, in their own words. Customer reviews are also helpful for prospective customers who want to do their own research on a company before choosing to do business with them.
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